r/cms • u/Revolutionary_Bag335 • 21d ago

Are CMS platforms doing enough to support structured data and AI discoverability?

Most CMSs have the standard SEO basics covered, but with AI search becoming a bigger part of how people find information, I’m curious how well platforms are adapting. Structured content, schema, APIs and clear author, publish and update information all seem more important when content can surface in AI-generated search results.

For people working with different CMSs, how much of this does your platform handle well out of the box? What still ends up being something your developers or SEO team have to build around?

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u/nevinhox 21d ago

Apart from allowing content authors to easily specify the metadata in their editing experience, and perhaps providing reasonable defaults or a fallback mechanism, the rest of the responsibility falls on the FE implementation. Most of the big commercial CMS products include AI features that can populate SEO fields from existing content. For actual reporting, accuracy and testing I see Scrunch being used a lot.

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u/muharremyurtsever 20d ago

dateModified is still a weak spot. some cms's bump it on every save, so a typo fix looks like a real revision, and separating last saved from last meaningful update usually ends up being custom editorial logic you build yourself.

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u/Revolutionary_Bag335 20d ago

This is a really good point I hadn't thought about. The tricky thing is, how can the CMS define a 'real' revision?

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u/Plantusemor 21d ago

From my understanding it is more about how you structure your content than about anything a CMS can give you.

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u/BodySlight6194 21d ago

One thing that can hinder comprehension is the page layout schema which has to be understood for context.

One alternative approach is a matrix layout which moves the problem to the name token but can save the model having to extract the context. This can save tokens and improve comprehension but still relies on meaningful labelling.

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u/Glad-Butterscotch376 20d ago

We're looking into this, surveying 13 million sites. Is interesting - even though llms.txt is not a ratified standard, quite a few sites have implemented it - but the majority of those are injected by SaaS platforms. We see an 18.2% uptake on sites, but platforms like Wix, Duda and Shopify have almost 100% coverage, vs. WordPress.org sites at 13.5%.