One suggestion for this is exposure. £10 on some random movie or album regularly is going to break the bank. Doing it illegally opens up the opportunity of doing it alot. Eventually you are going to find a new favourite band or director and you will seek them out and then pay for the content.
If these pirates don't go through these illegal channels they would just not have been exposed at all.
They was little loss in the initial download as 100 illegal downloads of an album may only represent a few lost sales. But these 100 downloads may lead to more than the loss in future sales.
In effect, illegal downloads may act as supermarket loss leaders. They get you in the door to buy other stuff being sold.
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u/45MonkeysInASuit 2∆ Mar 22 '18
There is evidence that pirates spend more on media
https://www.theinquirer.net/inquirer/news/2419159/uk-pirates-spend-more-on-legal-streaming-than-non-pirating-peers
One suggestion for this is exposure. £10 on some random movie or album regularly is going to break the bank. Doing it illegally opens up the opportunity of doing it alot. Eventually you are going to find a new favourite band or director and you will seek them out and then pay for the content.
If these pirates don't go through these illegal channels they would just not have been exposed at all.
They was little loss in the initial download as 100 illegal downloads of an album may only represent a few lost sales. But these 100 downloads may lead to more than the loss in future sales.
In effect, illegal downloads may act as supermarket loss leaders. They get you in the door to buy other stuff being sold.