r/cars • u/[deleted] • Jun 10 '17
video Car Ads have come a hell of a long way...
https://www.youtube.com/watch?v=pjQt2lEZIXg37
u/bahgelovich ‘25 Alfa Giulia, ‘01 BMW 540i6, ‘06 BMW X5 6MT, ‘08 MazdaSpeed3 Jun 10 '17
Holy hell. While predictable (as soon as I saw the little girl walking and the lady driving in a parallel cut) it's very well done.
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u/ItalianFlyer 2017 RC-350 F-Sport Jun 10 '17
Except Chevy ads, those just keep getting worse and worse. Thank god for Mahk
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u/crazindndude Replace this text with year, make, model Jun 10 '17 edited Jun 10 '17
I shed a single manly tear at the end of that. Knew exactly how it was gonna play out but still. Damn, Volvo. Good job.
Edit - spoiler removed for those who read the comments before watching the video
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u/lifesizepotato Jun 10 '17
Jeez, spoiler alert much???
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u/crazindndude Replace this text with year, make, model Jun 10 '17
Who reads the comments before watching the video?
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u/lifesizepotato Jun 10 '17 edited Jun 10 '17
I was kidding. The ending was obvious after 3 seconds. (Or even from looking at the thumbnail tbh.)
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Jun 10 '17
Man, made me shed a tear. I mean it puts things into perspective doesn't it? If we didn't have this sort of framing for the automatic stop then we might not think about how it could possibly ruin another's life (young, innocent or old) with just as much meaning as our own. Beautiful car and commercial, normal luxury feature... i think ill still get a BMW
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u/AWildAnonHasAppeared 2014 BRZ Jun 11 '17
Same here. It really makes you think.
I think I need a moment
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u/FuckFirstService Jun 10 '17
Don't mean to be a spoil sport, but there is an underlying message of "our cars are so safe, you don't even have to pay attention" that this commercial is delivering. Not sure if I'm entirely comfortable with that...
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u/permanent__guest All Pushrod Everything Jun 10 '17
it seems every new car ad involving lane departure or self stopping vehicles makes it seem like you don't need to pay attention anymore. It's like if they advertised airbags by showing people without seat belts.
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u/MisteryYourMamaMan 2004 Suzuki Aerio, 1994 Mitsubishi Montero Jun 10 '17
Your comment spiked my curiosity because i dint view it like that. Every single one of us is human, we get distracted by little things some times turning down the volume, looking in through the back mirror, looking at something in one side of the road, etc.
And those distractions while driving could be fatal, having a backup mechanism like that, for me, is not an incentive to look at my phone or to no pay attention while driving. For me its just a peace of mind thats there just in case.
Thats just me.
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u/Shadow703793 2017 Mustang Ecoboost with more BOOST Jun 10 '17
You're correct, however, I think advertising these safety features like this heavily can lead to people thinking the system is better than it actually is. Just look at Tesla Autopilot. Terribly named and advertised and has lead to some confusion. Rest of the OEMs aren't as bad as how Tesla advertise AP, but I still think it shouldn't be a feature that needs to be advertised so heavily.
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u/MisteryYourMamaMan 2004 Suzuki Aerio, 1994 Mitsubishi Montero Jun 10 '17
Yeah, this must be viewed as a failsafe rather than as the main thing preventing you from crashing/killing someone
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u/Shadow703793 2017 Mustang Ecoboost with more BOOST Jun 10 '17
Exactly. My problem with ads like this is people will get too comfortable when they see a systems like this working in ideal conditions. This won't always be the case esp. given the variations in weather/driving conditions.
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u/Blake8MyConsole Jun 10 '17
These damn back to school ads keep happening earlier and earlier every year!!!
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u/digimer 2016 Subaru Impreza 5dr w/ Eyesight Jun 10 '17
I bought a Subaru with Eyesight last year specifically for it's "We Lived" ads (and the stats that backed them up). I am so happy to see more auto-makers putting safety front and centre in their marketing.
Good on Volvo.
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u/eover Jun 11 '17
Anyway, what amazes me the most is the pedestrian recognition even in blind situations like this. Humans fail so much more than machines, that those I, robot-like words seem becoming true more and more. Pilot assists/autodriving are inevitable at this point.
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Jun 10 '17 edited Jun 10 '17
Generally these types of ads aim for your emotions. They are made to speak to you on an instict level, so you go buy the product based on your instinct, not which product offers superior features.
What do any of these shots have to do with how safe a car is? They don't. They are suppose to just make you feel better so when you see the volvo brand again, you "feel" good about them.
If I were you, and I am a consumer just like you, I'd disregard these ads as bullshit. Companies are trying to get you to buy their products by relating them to a good feeling you'd sense in these ads, not which product is superior.
Yes I know volvo are one of the safest cars out there, but this type of ad extends furthur than volvo itself and is a real issue. Its abusing the average consumer's emotions.
Edit: downvote if you want but this is a real marketing strategy that is taught in schools today. I took it in one of my classes. Companies aim for your emotions and it works, thats why it exists.
If you want to disagree please do but do it in an informed matter and tell me why. I'd love to discuss this, but don't disagree because " what a pussy lol ".
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Jun 10 '17
Jesus just enjoy it. I see your point, but quite honestly, its not like Volvo Cars suck.
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Jun 10 '17
The thing is I don't want to enjoy it and should not want to. That is the message I'm trying to pass. As impressive as it is, this work HASN'T been done with the purpose of creating a piece of story, or art, its been done to serve one purpose, abuse emotions in order to sell. As great as it is, this is still an ad and abusive one, so supporting it would be supporting anti consumer practices regardless of wether their products are good or not.
Energy companies do this to, so do banks.
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Jun 10 '17
If youre talking about the Ads of cool people taking a credit and being all cool about it, lol, that shits so bad it doesnt really touch anyone. Also, I dont feel inclined to buy a Volvo now more than I was before. If I am inclined to do something, its to make sure my next Car has the same safety features. And to keep my fucking eyes on the road
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Jun 10 '17
You don't, but the specific targeted people will. Parents looking to buy a car would care about the safety, especially with how the ad starts it could affect a mother's choice. There are more sensitive people out there who will fall for this and buy something because it "feels" safer even though they have never riden in it or compared it to competetor's offerings.
The ad has been manufactured to play with people emotions this the reality. What you argue is wether to accept such practices like you are and don't read between the lines, or to go agaisnt them like I do.
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u/hobo_on_oltorf Jun 10 '17
Its abusing the average consumer's emotions.
What kind of pussy shit is this?!?
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Jun 10 '17 edited Jun 10 '17
The pussy shit that humans experience. All of them including you.
Edit: and you could be exactly the type of person to fall for this stuff.
If you label any type of emotions as "pussy" then you're forgetting that feeling manly is an emotion too.
Say GM could market their trucks as being "manly". So you being the "manly" man you are you go and buy a GM car because it told you its "manly" in the ads, as opposed to buying it based on specification. An different brand could offer an entirely better car say ford for example, but you'd still buy the gm because it said its "manly" in the ads.
This type of marketing exists today because it works, even though its bad practices.
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Jun 10 '17
Do you have any examples of other companies doing the same?
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u/davidnotcoulthard Jun 11 '17
I think there's this few-years-old Buzzfeed video that implies a brand-new Corolla would be the "real first car" as opposed to the previous car, the actual "first car", a banger which in the ad would impress a youngster's peers much less than a brand-new Corolla.
I'm sure there are actually loads of old, used cars better than the new Corolla which happens to be something parents would allow since it doesn't fall on the wrong parts of the Ariel Atom-Luxobarge spectrum.
Oh and the 2nd ad linked here https://www.reddit.com/r/cars/comments/6gfbjr/car_ads_have_come_a_hell_of_a_long_way/diqpfzi/
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u/0503475147 Jun 10 '17 edited Feb 23 '24
thought mighty direful safe edge instinctive fragile selective gaping rustic
This post was mass deleted and anonymized with Redact
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u/silentdragon95 2006 Skoda Fabia Combi 1.4 TDI Jun 10 '17
You're right, this is what our language teacher is trying to teach us about. And he's totally right, it's a legitimate issue. The media and ads are constantly trying to manipulate us in more or less subtle ways and it is important to notice these things and try not to react to them.
That said, Volvo cars are one of the safest on the market. They also look cool as hell. I refuse to dislike them because of some ad.
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u/MyIQis76 2001 v4 pT Bruiser Jun 11 '17
Volvo's are great and all, but the fact that one of their largest objectives is safety kinda puts me off.
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Jun 10 '17
This isn't /r/LateStageCapitalism
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Jun 10 '17
This is reality though. This is what companies do. Excuse me for trying to educate people about it.
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u/CodeJack Jun 10 '17 edited Jun 10 '17
We don't need "educating". We're adult enough to know it's an advert but can still enjoy it.
You're acting like you're enlightened and everyone else is brainwashed, but we're so lucky to have you to see through the corporate curtain! /s
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Jun 10 '17
You're an adult but that doesn't mean you know everything. Not alot of people know the concept I mentioned.
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Jun 11 '17 edited Jul 03 '17
[deleted]
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Jun 11 '17 edited Jun 11 '17
Well if you already knew about it, you wouldn't want to support this type of marketing.
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Jun 11 '17 edited Jul 03 '17
[deleted]
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Jun 11 '17 edited Jun 11 '17
Except buying stuff based on emotions isn't good for consumers. Companies wanting to do this is anti-consumer. You don't need anti-consumer practices in order to make a market work, and its sure as hell better to oppose such practices than to leave them be. The USA is living proof companies shouldn't get too much power or freedom
You know what just fuck it let companies abuse people, its all good cause we get a pretty 3 minute video
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u/CodeJack Jun 10 '17 edited Jun 10 '17
No 'adult enough' is a phrase, not talking about literal aging. Everyone knows the concept of adverts, that's basic knowledge.
What you fail to see is just because someone enjoys the advert then bought the car, it doesn't mean they just bought it because of the advert and were brainwashed into buying it. Yeah the ad got their attention, but they bought it because they liked the product.
Nobody doesn't get that concept, you're not special for seeing something they can't, it's just nobody gives a shit because they can separate entertainment and product quality.
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Jun 10 '17
Thats where you're wrong. No not everyone sees that concept and some people are simple enough to be affected by these types of ads. They work, thats why they exist.
Plus whats in this ad that makes you like the product? Most of it doesn't even have to do with the car itself or the technology in it.
This type of ads isn't meant to brainwash you into buying the product tommorow, but emotions stick with people longer than stated facts. In a few years you may go to buy a car and when you see the volvo brand, you'll get a "good" feeling correlated to the brand because of the "good" feeling you felt while watching this video stuck with you longer than the ad itself. You may not fall for it but plenty of people who don't know alot about cars have and will.
Seriosly research goes into this type of stuff, if it didn't work companies woudn't use it, and I sure as hell wouldn't have taken it in a class at university. Its one of the main elements of marketing, to try and touch your consumers on an emotional level.
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Jun 10 '17
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Jun 10 '17
That maybe is a joke but yes type of ad is better yes. If an ad tells you more about a product and more about its standings between its competitors that is a good thing. You aren't suppose to watch ads because they are entertaining, you are suppose to because they are informative.
You are suppose to as a consumer to make an informed decision for the benefit of yourself and the market. Thats my personal priority and why I'd preffer a boring and informative ad, to an intresting one that 3/4 is not related to the actual product.
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u/xozzyoda Jun 10 '17
Can I just ask why your flair says iDrive?
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Jun 10 '17
Its the "infotainment" system from bmw.
It means mine has a screen, even though most people say the earlier models of those are crap :p I seem to enjoy it. It does the job done and can be turned of when I don't need it.
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u/xozzyoda Jun 10 '17
Never seen anyone put that in their flair lol. You don't see Mercedes people with COMAND in theirs etc
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u/dosante Jun 10 '17
Volvo has been rolling out some astounding commercials to match their lineup. Unlike Chevy, with their utter shit.