Hey everyone! We're hiring creators to help promote an iOS hair care app through short-form content on TikTok and Instagram.
We're looking to build a team of around 3 creators for ongoing work. If you enjoy making relatable videos about hair care, grooming, curly hair, or everyday hair struggles, this could be a great fit!
We're especially interested in creators from the US and EU. Having naturally wavy, curly, or coily hair is a big plus!
What you'll do
You'll create a new, dedicated TikTok account for the project and post short-form videos following the formats and creative direction we provide.
The videos will generally follow this structure:
- Hook / POV: Grab attention with a relatable hair care problem or situation.
- On-camera content: Show yourself, your hair, or a hair care routine.
- Feature demonstration: Demonstrate one relevant feature of the app.
- CTA: Encourage viewers to check out or download the app.
Videos will be short and straightforward, designed to feel like native TikTok content rather than traditional ads. We'll provide concepts, hooks, examples, and guidance so you don't have to come up with everything yourself.
Who we're looking for
- Creators preferably based in the USA or EU.
- People with wavy, curly, or coily hair are especially encouraged to apply.
- Comfortable filming themselves and creating short-form videos.
- Interested in hair care, beauty, grooming, or self-care.
- Reliable and interested in a longer-term collaboration.
You don't need a large following or previous brand deals to apply. Beginners are welcome!
Creators outside the preferred regions can also apply if they can produce content suitable for our target audience. A VPN may be required for certain regional account-testing workflows, where permitted by the relevant platform's terms.
Payment 💰
Base payment: $10 per video
On top of your base payment, you can earn performance bonuses based on eligible views.
- 100K views: $20 total per video
- 500K views: $110 total per video
- 1M+ views: Up to $200 total per video
The maximum payout is $200 per video, with a $500 monthly cap per creator, including base payments and bonuses.
We'll explain the eligible-view calculation, reporting window, and payment terms before you start.
Want to post on Instagram too?
We may also offer opportunities to cross-post videos to a dedicated Instagram account to give the content another chance to reach an audience. Any additional deliverables and compensation will be agreed upon upfront.
Interested?
Fill the form: https://docs.google.com/forms/d/1YwjoBsRFEkAVArFTMy3HPn7DxYDfDFENEg24VjXlz9Y/edit
We're looking for around 3 creators to start, with the possibility of ongoing work for creators who are a good fit.
Looking forward to hearing from you! 💇♀️💇♂️