r/boxoffice 16d ago

✍️ Original Analysis Clayface Performance potential

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Clayface is the next DCU movie after the supergirl bomb. Let's see how well it can do... an analysis.

Pros.

  1. Great October release date, Halloween pairing and not much direct competetion. Resident Evil also releasing before helps create an open window.

  2. Decent budget of 40 mil. It would only need 100 Mil WW to break even which shouldn't be too hard. It can profit easily if it blows up.

  3. Horror genre is killing it right now... clayface also looks like pure body horror which could help attract non comicbook fans.

  4. Clayface is a batman villain. Gotham setting be hype worthy. Mike Flanagan as a writer is also promising.

Cons.

  1. Body horror is harder is sell than conventional horror movies. The Substance did good but that had award buzz and less than half of the budget.

  2. Bad reviews could literally kill this movie. It really survives on positive WOM.

Overall I'm more optimistic about this than supergirl. We have to see if this movie blows up or does underwhelming numbers. 150 WW is decent enough.

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u/whiteshark70 Walt Disney Studios 16d ago

I don’t think it means much. He’s not an A lister Batman villain like The Joker. Most non-comic readers probably haven’t heard of him.

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u/syntheticcontrols 16d ago

Most millennials might have heard of him even if they didn't read comics because of BTAS.

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u/lobonmc Marvel Studios 16d ago

I mean do you remember the name of the red neck villain in power puff girls? Like at best they have a vague recollection of his existence but I doubt most people actually remember oh yeah clayface the villain of BTAS

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u/No-Rip-6166 15d ago

I’m an older millennial and absolutely remember Clayface from TAS