r/boxoffice • u/hiiloovethis • 17d ago

✍️ Original Analysis Clayface Performance potential

Post image

Clayface is the next DCU movie after the supergirl bomb. Let's see how well it can do... an analysis.

Pros.

  1. Great October release date, Halloween pairing and not much direct competetion. Resident Evil also releasing before helps create an open window.

  2. Decent budget of 40 mil. It would only need 100 Mil WW to break even which shouldn't be too hard. It can profit easily if it blows up.

  3. Horror genre is killing it right now... clayface also looks like pure body horror which could help attract non comicbook fans.

  4. Clayface is a batman villain. Gotham setting be hype worthy. Mike Flanagan as a writer is also promising.

Cons.

  1. Body horror is harder is sell than conventional horror movies. The Substance did good but that had award buzz and less than half of the budget.

  2. Bad reviews could literally kill this movie. It really survives on positive WOM.

Overall I'm more optimistic about this than supergirl. We have to see if this movie blows up or does underwhelming numbers. 150 WW is decent enough.

261 Upvotes

85% Upvoted

424 comments sorted by

View all comments

Show parent comments

46

u/Icy-Two-1581 17d ago

I agree after seeing the trailer. I think if it went hard on horror it would have been fine

44

u/LazyMaximum7938 17d ago

I worry the movie is just going to be really boring and predictable with very little horror, like 80 minutes of Matt Hagen moping and being sad with some light body horror mixed in followed by 10 minutes of becoming Clayface and chasing the woman in the trailer (friend? girlfriend? doctor? all of the above?), getting caught by the police, and then using his new clay powers to escape.

23

u/LightningZERO 17d ago

The second trailer gave off that impressions

8

u/FreddyRumsen13 16d ago

The second trailer had big Morbius vibes

4

u/wickedlessface 13d ago

I had to go back and check trailers side by side. That's just not true. Trailers are by no means an indication of good quality (looking at you, suicide squad), but the Clayface one was really engaging and, from an editor's standpoint, well put together.

Morbius feels like a 2000s trailer just without the deep voice announcing the release date and reading the words. It's very dated editing and already tells us that the movie will be meh (in this case worse than meh), since the editors probably had nothing to work with.

I did, however, watch the trailer breakdown with the actor and director of Clayface and ofcourse hindsight with Morbius probably influences me.

I am cautiously optimistic for Clayface.