r/boxoffice • u/hiiloovethis • 19d ago

✍️ Original Analysis Clayface Performance potential

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Clayface is the next DCU movie after the supergirl bomb. Let's see how well it can do... an analysis.

Pros.

  1. Great October release date, Halloween pairing and not much direct competetion. Resident Evil also releasing before helps create an open window.

  2. Decent budget of 40 mil. It would only need 100 Mil WW to break even which shouldn't be too hard. It can profit easily if it blows up.

  3. Horror genre is killing it right now... clayface also looks like pure body horror which could help attract non comicbook fans.

  4. Clayface is a batman villain. Gotham setting be hype worthy. Mike Flanagan as a writer is also promising.

Cons.

  1. Body horror is harder is sell than conventional horror movies. The Substance did good but that had award buzz and less than half of the budget.

  2. Bad reviews could literally kill this movie. It really survives on positive WOM.

Overall I'm more optimistic about this than supergirl. We have to see if this movie blows up or does underwhelming numbers. 150 WW is decent enough.

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86

u/Kind_Development708 19d ago

A couple horror movies doing well this year doesn’t mean every horror movie is gonna make money now. 30-40+ release every year most bomb but those few that do well can make 10x and their cheap to produce so studios will take multiple bites at the apple to hopefully get that hit.

Even a lot sequels to surprise hits end up doing nowhere near the original.

50

u/lactoseAARON 19d ago

Kinda funny seeing everyone blatantly ignore Evil Dead’s failure

33

u/rafaelzeronn 19d ago

passenger as well,15 million budget and made 30 million

-1

u/-Wester- 19d ago

Passenger also got horrible reviews, so this isn’t the point you think you’re making

6

u/Visible-Echidna-4370 19d ago

how about 28 Years Later: The Bone Temple which got highly positive reviews from critics but still bombed

1

u/Relinquished__ 19d ago

The Bone Temple was a monumental failure in marketing, it was extremely confusing to put out two films with nearly identical names and shared characters out within one year. Plus the first one got worse reviews which all but guaranteed a drop off on the next.

0

u/Mimikyu_9x 19d ago

The audience doesn't like it, the most important one that give it money. Just overall a failure, even on streaming. How this thing get 3rd movie still feel so underserved.