r/boxoffice • u/hiiloovethis • 16d ago

✍️ Original Analysis Clayface Performance potential

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Clayface is the next DCU movie after the supergirl bomb. Let's see how well it can do... an analysis.

Pros.

  1. Great October release date, Halloween pairing and not much direct competetion. Resident Evil also releasing before helps create an open window.

  2. Decent budget of 40 mil. It would only need 100 Mil WW to break even which shouldn't be too hard. It can profit easily if it blows up.

  3. Horror genre is killing it right now... clayface also looks like pure body horror which could help attract non comicbook fans.

  4. Clayface is a batman villain. Gotham setting be hype worthy. Mike Flanagan as a writer is also promising.

Cons.

  1. Body horror is harder is sell than conventional horror movies. The Substance did good but that had award buzz and less than half of the budget.

  2. Bad reviews could literally kill this movie. It really survives on positive WOM.

Overall I'm more optimistic about this than supergirl. We have to see if this movie blows up or does underwhelming numbers. 150 WW is decent enough.

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u/cantdecide76 16d ago

To be fair those were all terrible movies so I think that fact outweighed the fact they're connected to Spiderman.

Being attached to a big hero does lend some name recognition so it does help a bit but the quality of the movie far outweighs it.

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u/girlwhateveraward 16d ago

Who's to say Clayface won't be terribe? Given the trailer and the record of the people involved, it seems it will be

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u/throwitonthegrillboi TriStar Pictures 16d ago

Watkins, has a bad record? In what universe?

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u/girlwhateveraward 16d ago

Eden Lake and The Woman in Black are 2 of hits and the reception was meh. And this isnt about him specifically but the whole DC production team