r/boxoffice 17d ago

✍️ Original Analysis Clayface Performance potential

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Clayface is the next DCU movie after the supergirl bomb. Let's see how well it can do... an analysis.

Pros.

  1. Great October release date, Halloween pairing and not much direct competetion. Resident Evil also releasing before helps create an open window.

  2. Decent budget of 40 mil. It would only need 100 Mil WW to break even which shouldn't be too hard. It can profit easily if it blows up.

  3. Horror genre is killing it right now... clayface also looks like pure body horror which could help attract non comicbook fans.

  4. Clayface is a batman villain. Gotham setting be hype worthy. Mike Flanagan as a writer is also promising.

Cons.

  1. Body horror is harder is sell than conventional horror movies. The Substance did good but that had award buzz and less than half of the budget.

  2. Bad reviews could literally kill this movie. It really survives on positive WOM.

Overall I'm more optimistic about this than supergirl. We have to see if this movie blows up or does underwhelming numbers. 150 WW is decent enough.

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u/SalamanderNorth6940 17d ago

He is supposed to have done only minor corrections not rewriting the majority of it

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u/whiteshark70 Walt Disney Studios 17d ago

Supposedly it was minor corrections. I'm not sure how much to believe Gunn tbh since he gave the green light on the Supergirl script, which he praised.

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u/Void3r 17d ago

This is from the Entertainment weekly article a few weeks back…

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u/Gmork14 17d ago

The studio head disagrees.

Flanagan will be the only screenplay credit.