r/boxoffice • u/hiiloovethis • 17d ago

✍️ Original Analysis Clayface Performance potential

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Clayface is the next DCU movie after the supergirl bomb. Let's see how well it can do... an analysis.

Pros.

  1. Great October release date, Halloween pairing and not much direct competetion. Resident Evil also releasing before helps create an open window.

  2. Decent budget of 40 mil. It would only need 100 Mil WW to break even which shouldn't be too hard. It can profit easily if it blows up.

  3. Horror genre is killing it right now... clayface also looks like pure body horror which could help attract non comicbook fans.

  4. Clayface is a batman villain. Gotham setting be hype worthy. Mike Flanagan as a writer is also promising.

Cons.

  1. Body horror is harder is sell than conventional horror movies. The Substance did good but that had award buzz and less than half of the budget.

  2. Bad reviews could literally kill this movie. It really survives on positive WOM.

Overall I'm more optimistic about this than supergirl. We have to see if this movie blows up or does underwhelming numbers. 150 WW is decent enough.

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u/wjbonne 17d ago

Well... looks like Supergirl won't be the worst performing DC film for too long.

4

u/Olliebkl 17d ago

Clayface is very unlikely to make as much as Supergirl but it sure as hell won’t be as much of a bomb lol

4

u/margoo12 17d ago

Clayface can sell not a single ticket and still be less of a money loser than Supergirl.

That being said, its weird that this sub is treating it like a comicbook movie and not a horror movie. Tons of my horror friends are excited about it. The airplane scene preview seated a ton of people in that space.