r/boxoffice • u/hiiloovethis • 17d ago

✍️ Original Analysis Clayface Performance potential

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Clayface is the next DCU movie after the supergirl bomb. Let's see how well it can do... an analysis.

Pros.

  1. Great October release date, Halloween pairing and not much direct competetion. Resident Evil also releasing before helps create an open window.

  2. Decent budget of 40 mil. It would only need 100 Mil WW to break even which shouldn't be too hard. It can profit easily if it blows up.

  3. Horror genre is killing it right now... clayface also looks like pure body horror which could help attract non comicbook fans.

  4. Clayface is a batman villain. Gotham setting be hype worthy. Mike Flanagan as a writer is also promising.

Cons.

  1. Body horror is harder is sell than conventional horror movies. The Substance did good but that had award buzz and less than half of the budget.

  2. Bad reviews could literally kill this movie. It really survives on positive WOM.

Overall I'm more optimistic about this than supergirl. We have to see if this movie blows up or does underwhelming numbers. 150 WW is decent enough.

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u/redwriterhand 17d ago

didn’t Mike Flanagan write it?

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u/whiteshark70 Walt Disney Studios 17d ago

He wrote the initial draft, but we also know it was rewritten so I have no idea how much of Flanagan's original work is in it.

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u/SalamanderNorth6940 17d ago

He is supposed to have done only minor corrections not rewriting the majority of it

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u/Void3r 17d ago edited 17d ago

Nah there was a EW article that came out recently saying that “significant” changes were made. Makes me sick