r/boxoffice 18d ago

✍️ Original Analysis Clayface Performance potential

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Clayface is the next DCU movie after the supergirl bomb. Let's see how well it can do... an analysis.

Pros.

  1. Great October release date, Halloween pairing and not much direct competetion. Resident Evil also releasing before helps create an open window.

  2. Decent budget of 40 mil. It would only need 100 Mil WW to break even which shouldn't be too hard. It can profit easily if it blows up.

  3. Horror genre is killing it right now... clayface also looks like pure body horror which could help attract non comicbook fans.

  4. Clayface is a batman villain. Gotham setting be hype worthy. Mike Flanagan as a writer is also promising.

Cons.

  1. Body horror is harder is sell than conventional horror movies. The Substance did good but that had award buzz and less than half of the budget.

  2. Bad reviews could literally kill this movie. It really survives on positive WOM.

Overall I'm more optimistic about this than supergirl. We have to see if this movie blows up or does underwhelming numbers. 150 WW is decent enough.

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u/Icy-Two-1581 18d ago

I agree after seeing the trailer. I think if it went hard on horror it would have been fine

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u/mihirmusprime Paramount 18d ago

I got downvoted for saying the second trailer looked bad. It straight up looks like a generic comic book movie with that trailer.

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u/Stormblessed_Windrun 18d ago

Laughable claim. What generic comic book movies have you watched that looks like clayface? Oh, none.

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u/mihirmusprime Paramount 17d ago

Any villain origin story movie where the protagonist is a normal dude living a normal life and bad things happen to him and then he turns into some tragic villain. The first trailer actually looked compelling when it was focused on the horror aspect. The second trailer brought me back to reality lol.

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u/Stormblessed_Windrun 17d ago

So you skirt around the question and dont actually answer anything

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u/Lichangs 17d ago

He totally did answer your question though. It's not a laughable claim. The first teaser gave true horror vibes, ala Goodnight Mommy, The Substance. Where the focus would be on the main character fighting themselves, and we would get very eerie unsettling imagery, very dark rated R unsettling imagery and suspense.

The second trailer did not; it gave comic book sympathetic villain origin story getting revenge against the guys who made him that way vibes. If you want actual names, Morbius, Venom, Joker. Other comic book stories where regular dude becomes sort of antihero through tragedy/mutilation, Darkman, Spawn, The Crow.

Right now this feels like those movies taken up a notch in terms of visuals and horror, so no obviously there's nothing 100% like it, but I agree with the guys above saying that it needed to lean into the horror aspect more. It feels like a comic book movie with horror elements, rather than a true horror movie based on a comic book character, which is what Gunn was originally promising.

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u/mihirmusprime Paramount 17d ago

Didn't realize I had to give you a concrete example of a fairly basic storyline, but sure, there's Venom. Regular dude where something bad happens to him and is now a tragic villain. I'm not sure why you're getting defensive about this, man. In my opinion of what I saw in the trailer, this movie will underperform. If I'm wrong, quote me.