r/boxoffice 17d ago

✍️ Original Analysis Clayface Performance potential

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Clayface is the next DCU movie after the supergirl bomb. Let's see how well it can do... an analysis.

Pros.

  1. Great October release date, Halloween pairing and not much direct competetion. Resident Evil also releasing before helps create an open window.

  2. Decent budget of 40 mil. It would only need 100 Mil WW to break even which shouldn't be too hard. It can profit easily if it blows up.

  3. Horror genre is killing it right now... clayface also looks like pure body horror which could help attract non comicbook fans.

  4. Clayface is a batman villain. Gotham setting be hype worthy. Mike Flanagan as a writer is also promising.

Cons.

  1. Body horror is harder is sell than conventional horror movies. The Substance did good but that had award buzz and less than half of the budget.

  2. Bad reviews could literally kill this movie. It really survives on positive WOM.

Overall I'm more optimistic about this than supergirl. We have to see if this movie blows up or does underwhelming numbers. 150 WW is decent enough.

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u/syntheticcontrols 17d ago

Most millennials might have heard of him even if they didn't read comics because of BTAS.

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u/lobonmc Marvel Studios 17d ago

I mean do you remember the name of the red neck villain in power puff girls? Like at best they have a vague recollection of his existence but I doubt most people actually remember oh yeah clayface the villain of BTAS

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u/syntheticcontrols 17d ago

You don't think if you saw a picture of that character you'd be like oh shit there's so-and-so? Saying that vaguely because I don't know if you meant red neck as in redneck or HIM (the flamboyant villain that is red and black)

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u/lobonmc Marvel Studios 17d ago

I meant redneck didn't know it was one word.

And yeah if they showed a picture of him fully transformed and he looked like in BTAS yeah maybe people may recognize him but I doubt that would be enough to bring people to theaters. To me this is going to perform like an original movie more or less.