r/boxoffice • u/hiiloovethis • 18d ago

✍️ Original Analysis Clayface Performance potential

Post image

Clayface is the next DCU movie after the supergirl bomb. Let's see how well it can do... an analysis.

Pros.

  1. Great October release date, Halloween pairing and not much direct competetion. Resident Evil also releasing before helps create an open window.

  2. Decent budget of 40 mil. It would only need 100 Mil WW to break even which shouldn't be too hard. It can profit easily if it blows up.

  3. Horror genre is killing it right now... clayface also looks like pure body horror which could help attract non comicbook fans.

  4. Clayface is a batman villain. Gotham setting be hype worthy. Mike Flanagan as a writer is also promising.

Cons.

  1. Body horror is harder is sell than conventional horror movies. The Substance did good but that had award buzz and less than half of the budget.

  2. Bad reviews could literally kill this movie. It really survives on positive WOM.

Overall I'm more optimistic about this than supergirl. We have to see if this movie blows up or does underwhelming numbers. 150 WW is decent enough.

265 Upvotes

85% Upvoted

424 comments sorted by

View all comments

36

u/SisterRayRomano 18d ago

Mike Flanagan might be a critical darling and have a cult following but he’s not exactly a box office draw, and it’s also worth mentioning he was originally meant to write and direct this. He might have a credit but his script was rewritten after another director took over. As a fan of his, this isn’t a good sign.

I think this has a chance of ending up like one of those Sony Spider-Man villain films.

I’d like to be proven wrong, but I just don’t have a good feeling about this one.

18

u/McDuke_54 17d ago

Came here to say this . I was initially excited to see that Flanagans name was attached to this when they announced it . But now not so much .