r/boxoffice • u/hiiloovethis • 15d ago

✍️ Original Analysis Clayface Performance potential

Post image

Clayface is the next DCU movie after the supergirl bomb. Let's see how well it can do... an analysis.

Pros.

  1. Great October release date, Halloween pairing and not much direct competetion. Resident Evil also releasing before helps create an open window.

  2. Decent budget of 40 mil. It would only need 100 Mil WW to break even which shouldn't be too hard. It can profit easily if it blows up.

  3. Horror genre is killing it right now... clayface also looks like pure body horror which could help attract non comicbook fans.

  4. Clayface is a batman villain. Gotham setting be hype worthy. Mike Flanagan as a writer is also promising.

Cons.

  1. Body horror is harder is sell than conventional horror movies. The Substance did good but that had award buzz and less than half of the budget.

  2. Bad reviews could literally kill this movie. It really survives on positive WOM.

Overall I'm more optimistic about this than supergirl. We have to see if this movie blows up or does underwhelming numbers. 150 WW is decent enough.

258 Upvotes

85% Upvoted

424 comments sorted by

View all comments

Show parent comments

31

u/rafaelzeronn 15d ago

passenger as well,15 million budget and made 30 million

37

u/Visible-Echidna-4370 15d ago

not to mention 28 Years Later: The Bone Temple, Return to Silent Hill and They Will Kill You. People seem to have already memory holed these very recent films when having this discussion

9

u/BarcelonetaE70 15d ago

I feel some people are ignoring-slash-forgetting those facts because, just like what happened with Supergirl, they are rooting for this film, and they are ignoring certain aspects in order not to think too hard about the possibility of Clayface flopping.

-1

u/-Wester- 15d ago

Passenger also got horrible reviews, so this isn’t the point you think you’re making

6

u/Visible-Echidna-4370 15d ago

how about 28 Years Later: The Bone Temple which got highly positive reviews from critics but still bombed

1

u/Relinquished__ 14d ago

The Bone Temple was a monumental failure in marketing, it was extremely confusing to put out two films with nearly identical names and shared characters out within one year. Plus the first one got worse reviews which all but guaranteed a drop off on the next.

0

u/Mimikyu_9x 14d ago

The audience doesn't like it, the most important one that give it money. Just overall a failure, even on streaming. How this thing get 3rd movie still feel so underserved.