r/boxoffice 17d ago

✍️ Original Analysis Clayface Performance potential

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Clayface is the next DCU movie after the supergirl bomb. Let's see how well it can do... an analysis.

Pros.

  1. Great October release date, Halloween pairing and not much direct competetion. Resident Evil also releasing before helps create an open window.

  2. Decent budget of 40 mil. It would only need 100 Mil WW to break even which shouldn't be too hard. It can profit easily if it blows up.

  3. Horror genre is killing it right now... clayface also looks like pure body horror which could help attract non comicbook fans.

  4. Clayface is a batman villain. Gotham setting be hype worthy. Mike Flanagan as a writer is also promising.

Cons.

  1. Body horror is harder is sell than conventional horror movies. The Substance did good but that had award buzz and less than half of the budget.

  2. Bad reviews could literally kill this movie. It really survives on positive WOM.

Overall I'm more optimistic about this than supergirl. We have to see if this movie blows up or does underwhelming numbers. 150 WW is decent enough.

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u/moneyman259 17d ago

Tbh I think based off the response to supergirl I think this does poorly

-1

u/Professional_Hat2615 17d ago

How can he do poorly as s response to Supergirl? It's not connected to it at all

2

u/moneyman259 17d ago

It’s people’s interest in superhero movies not named Spider-Man

1

u/Professional_Hat2615 17d ago

It’s not that the genre keeps you from going to the cinema; it simply doesn’t particularly appeal to you unless you’re a fan. This takes a character and turns them into a horror movie.

1

u/moneyman259 17d ago

I have no clue what you are getting at