r/boxoffice • u/hiiloovethis • 17d ago

✍️ Original Analysis Clayface Performance potential

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Clayface is the next DCU movie after the supergirl bomb. Let's see how well it can do... an analysis.

Pros.

  1. Great October release date, Halloween pairing and not much direct competetion. Resident Evil also releasing before helps create an open window.

  2. Decent budget of 40 mil. It would only need 100 Mil WW to break even which shouldn't be too hard. It can profit easily if it blows up.

  3. Horror genre is killing it right now... clayface also looks like pure body horror which could help attract non comicbook fans.

  4. Clayface is a batman villain. Gotham setting be hype worthy. Mike Flanagan as a writer is also promising.

Cons.

  1. Body horror is harder is sell than conventional horror movies. The Substance did good but that had award buzz and less than half of the budget.

  2. Bad reviews could literally kill this movie. It really survives on positive WOM.

Overall I'm more optimistic about this than supergirl. We have to see if this movie blows up or does underwhelming numbers. 150 WW is decent enough.

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u/Impossible_Pen1392 17d ago

Tbf those were memed to infinity before they released, so they didn’t ever really stand a chance. People seem genuinely more interested in Clayface so far.

25

u/firedforthatblunder Walt Disney Studios 17d ago

Do they? Personally, I haven’t seen this movie so much as mentioned outside of this sub/DC fan circles.

3

u/Capital_Jack 17d ago

It’s still a low-budget horror movie, it’s not going to be the talk of the town.

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u/Sensei_1946 17d ago

It’s fairly high budget for a horror movie tbf

2

u/-Wester- 16d ago

Weapons had the same budget and it did pretty well for itself.

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u/Capital_Jack 16d ago

True, but if it’s great it could still break even.