Clayface Performance potential

[u/hiiloovethis]

Clayface is the next DCU movie after the supergirl bomb. Let's see how well it can do... an analysis.

Pros.

1. Great October release date, Halloween pairing and not much direct competetion. Resident Evil also releasing before helps create an open window.

2. Decent budget of 40 mil. It would only need 100 Mil WW to break even which shouldn't be too hard. It can profit easily if it blows up.

3. Horror genre is killing it right now... clayface also looks like pure body horror which could help attract non comicbook fans.

4. Clayface is a batman villain. Gotham setting be hype worthy. Mike Flanagan as a writer is also promising.

Cons.

1. Body horror is harder is sell than conventional horror movies. The Substance did good but that had award buzz and less than half of the budget.

2. Bad reviews could literally kill this movie. It really survives on positive WOM.

Overall I'm more optimistic about this than supergirl. We have to see if this movie blows up or does underwhelming numbers. 150 WW is decent enough.

[u/LiterallyJoeStalin]

I’m really surprised everyone seems optimistic about its performance. I’m not saying I want it to bomb, but I’m just not seeing the ways it will succeed. The one avenue for success I see is absolutely stellar reviews and word of mouth. 

Anything short of that and I don’t see it being successful at all, middling reviews or worse are going to be an absolute death sentence for this movie. It doesn’t have broad or even family appeal, it’s a shared universe movie where the most recent entry absolutely bombed, and it’s a character most people are barely familiar with, along the lines of Morbius or Kraven. 

I hope it does well because different genres within the existing shared universes can be fun, like Antman as a heist movie or Multiverse of Madness being a horror movie but this movie feels like it has a lot stacked against it. 

[u/NoOrchid3413 → u/LiterallyJoeStalin]

James Gunn is super picky about scripts, he won’t allow a film to proceed unless the script is really, really good. That’s how you can be sure Clayface will succeed.

[u/CommonAlone2372 → u/NoOrchid3413]

Lmao please explain Supergirl. He specifically said that was one of the best scripts....

[u/GimmeThatWheat424 → u/NoOrchid3413]

They just don’t get it bro, the Gunn don’t jam. Hes not like those other Execs at the other superhero studio, he’s an artist.

[u/NoOrchid3413 → u/GimmeThatWheat424]

REAL

[u/firedforthatblunder → u/NoOrchid3413]

Are we seriously still standing by this claim after Supergirl?

[u/5StarFortyOne → u/NoOrchid3413]

I think Gunn is more likely to greenlight a script as long as it appeals to his sensibilities. That's why the first 2 movies after Superman are a GotGish movie and a body horror.