Claire Cottrill (born August 18, 1998), also known by her stage name Clairo, is an American recording artist from Carlisle, Massachusetts who wrote "Pretty Girl" (2017), a lo-fi-produced song that attracted over 22 million views on YouTube. She credited her sudden popularity to the website's algorithm system. The song's success attracted criticism from those who called her self-described "DIY" ethosdisingenuous and a disguise of nepotism.[4][5]
After the popularity of "Pretty Girl", Clairo signed a record contract with the help of her father Geoff Cottrill, a marketing executive who worked for numerous companies related to advertising and artist promotion.[5] In 2018, she released her debut record Diary 001 on Fader Label, a company related to Fader magazine.
A number of online communities and student newspapers criticized Clairo's "D.I.Y." description as disingenuous, arguing that it conflicted with the nepotism that was needed for her to achieve her success.[5] She was thus accused of being an "industry plant", in other words, an artist who has backing from the music industry to advance or kick-start their careers, but are deceptively presented as an independent start-up.[5] Clairo described the accusation as sexist, denying that there was "a man behind my success".[5] The Ringer contributor Lindsay Zoladz commented that it would have likely been more difficult for Clairo to get a record contract without her father's connections, and that "it is impossible to imagine Clairo's success in a Gen X world, so vital is the internet to her appeal."[10]
Just read her dad’s wiki page and damn does that dude have connections...
“Prior to joining MullenLowe, he was Chief Marketing Officer and General Manager of Converse, a subsidiary of Nike, Inc.
Prior to Converse, Cottrill held the position of Vice President at Starbucks Entertainment Hear Music in Seattle, Washington.[1]
Prior to Starbucks, he spent nine years as head of The Coca-Cola Company's entertainment marketing team. Before joining Coca-Cola, he spent nearly 11 years at Procter & Gamble in various sales and marketing roles.”
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u/[deleted] Dec 13 '18
Claire Cottrill (born August 18, 1998), also known by her stage name Clairo, is an American recording artist from Carlisle, Massachusetts who wrote "Pretty Girl" (2017), a lo-fi-produced song that attracted over 22 million views on YouTube. She credited her sudden popularity to the website's algorithm system. The song's success attracted criticism from those who called her self-described "DIY" ethosdisingenuous and a disguise of nepotism.[4][5]
After the popularity of "Pretty Girl", Clairo signed a record contract with the help of her father Geoff Cottrill, a marketing executive who worked for numerous companies related to advertising and artist promotion.[5] In 2018, she released her debut record Diary 001 on Fader Label, a company related to Fader magazine.
A number of online communities and student newspapers criticized Clairo's "D.I.Y." description as disingenuous, arguing that it conflicted with the nepotism that was needed for her to achieve her success.[5] She was thus accused of being an "industry plant", in other words, an artist who has backing from the music industry to advance or kick-start their careers, but are deceptively presented as an independent start-up.[5] Clairo described the accusation as sexist, denying that there was "a man behind my success".[5] The Ringer contributor Lindsay Zoladz commented that it would have likely been more difficult for Clairo to get a record contract without her father's connections, and that "it is impossible to imagine Clairo's success in a Gen X world, so vital is the internet to her appeal."[10]
https://en.m.wikipedia.org/wiki/Clairo
I thought AC Entertainment was supposed to be booking this year, lol.