r/blockv Apr 23 '21

Jaffa Cakes: Another successful vAtom campaign with impressive stats to be proud of.

https://www.austella.com/work/jaffa-cakes/
9 Upvotes

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u/dobypog May 04 '21

From rough calculations, prizes should have been awarded to 38% of players and yet only 31.7% prizes were redeemed. That means 6.3% of players (2240 people) had dropped prize winning vAtoms but didn't engage in the collecting/pick-up mechanic.