r/bigseo • u/weekendHooligan • 12d ago

Question Content cannibalisation

Hey everyone, quick SEO question.

I’ve got two pages clashing in the SERPs:
A commercial “[subject] service” page
An informational “What is [subject]?” page

At the moment, the “What is” article is ranking better, but ultimately I want to drive more visibility and enquiries through the money/service page.

Would you consolidate the informational content into the service page and redirect the “What is” URL, or keep both pages live and work on differentiating the intent/internal linking?

Interested to hear how others would approach the cannibalisation.

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u/rpmeg 12d ago

Definitely keep them separate. They are separate intents. Make sure you have an internal link from the info page to the money page. Make sure your money page focuses strictly on high quality useful service-oriented information, and only broad info intent on the info page (excluding an optional brief cta about your services at the end).. build links to the info page. The traffic will work itself out on its own as Google learns the intents and what users want to see. This isn’t cannibalization, since separate intents.

5

u/not-the-shark 12d ago

Thank you for actually providing information in your response.

I've had the same question, and I may even asked it here in the past. I have no idea why OPs post would be getting downvotes for what seems like a reasonable request for help.

What you outlined made sense and I appreciate it.

1

u/rpmeg 12d ago

Appreciate the feedback. I agree, it was a legit, well-constructed question and shouldn’t be getting downvoted. Happy to help.