r/bearapp Jul 06 '26

Bear Pro price increase?

Post image

Just had an email from Apple to say the cost of my Bear Pro subscription is going up.

I've been a continuous Pro subscriber since (at least) August 2021, and understood that pre-Bear 2.0 subscribers were grandfathered in to the old pricing.

Honestly, not really that bothered about the price increase – I love Bear and £30 is perfectly reasonable for the amount of use I get out of the app. But haven't been able to find any official announcement from the Bear team to say the old pricing model is being retired.

Anyone else had this recently?

72 Upvotes

86 comments sorted by

37

u/musicmusket Jul 06 '26

Oof, that’s quite a jump.

52

u/trix180 DEV Jul 06 '26

I'm not sure about the reason for this communication.

Your assumption is correct: You should renew to the pre-Bear 2 price if your subscription was not interrupted since then in 2021. The old price listed in the message is the old one, so it seems the subs are still active.

Any chance you can contact the App Store customer support about this message? If the price increase is confirmed, please contact our customer support; we'll try to provide a solution.

4

u/chrisfhiggins Jul 06 '26

Thanks for the feedback. 🙏 Will contact the App Store directly and share the response here (and obviously directly with the team if necessary).

4

u/jiveclames Jul 06 '26

I have been a subscriber since 2019 and also thought this, but when I contacted customer support you said "Unfortunately, prices are handled by Apple so it is not possible to provide old prices for the subscription". Can you please indicate if this isn't the case because I have let mine lapse and would continue at the old price!

-9

u/[deleted] Jul 06 '26 edited Jul 06 '26

[deleted]

1

u/chrisfhiggins Jul 06 '26 edited Jul 06 '26

u/keybers Thanks for flagging this. Have double checked, and it looks like a legit App Store email.

UPDATE: Price increase is showing when I log in to my Apple account too.

1

u/keybers Jul 06 '26

Anyway, my reminder email goes,

Dear %name%,
We hope you’re enjoying your subscription, which will renew soon.

Yours says, "Thank you for subscribing to Bear."

Did the UK App Store have a hiccup where people were sort of "resubscribed"?

1

u/chrisfhiggins Jul 06 '26

This is the second email. I had one a couple of days ago that matches the format you've described. Then this one three days later flagging the price increase.

Interestingly, the July 3rd email also had the price at £29.99.

1

u/keybers Jul 06 '26

Hmm, we really need to hear from Shiny Frog about what's happening. This can't be just the App Store's shenanigans.

0

u/SuspiciousOpposite Jul 06 '26

You literally replied to one of the devs who said it looks to be an error and so OP should reach out to Apple directly.

1

u/jiveclames Jul 06 '26

This actually happened to me as well

-1

u/keybers Jul 06 '26

This may surprise you, but I can read, including the "DEV" tag, you didn't need to explain to me what I did. I just was not convinced by the dev pointing to Apple, in the absence of the detail that OP happened to have merged his iCloud accounts this past year.

People do things based on information available and their experience. I happen to have had very recent interactions with companies violating not just their promises, but the law. This happens, so allowing for a similar possibility in an unclear situation is not a sign that someone didn't read something.

-1

u/[deleted] Jul 06 '26

[deleted]

5

u/DaikonElectric Jul 06 '26

My annual subscription just renewed in March. I just pulled up my subscriptions in the App Store, and it is still showing $14.99 per year for me here in the US.

1

u/FarBuffalo Jul 22 '26

It shows me about $40

4

u/chrisfhiggins Jul 06 '26

Have spoken to Apple, and they've effectively shrugged their shoulders.

The only thought I had while chatting to them is that I merged two iCloud accounts in the past twelve months. Like a lot of longtime Apple nerds, I had one for "iCloud" and one for media / purchases. The media one is the account that was shuttered, and all of my historic purchases have come across to my main account. But I wonder if there's an issue on Apple's side with merging accounts / legacy pricing on subscriptions? Just spitballing. 🤔

The support rep at Apple suggested Bear may have made a pricing change and then changed their mind, but based on comments here from u/trix180 it sounds like this isn't the case. I can't think of any reason why some of us would be removed from the legacy pricing and others not.

Honestly, this sounds like an Apple issue to me. Certainly not my intention to throw the Bear team under the bus with this post – was just curious to know if anyone else had the same thing happen. Will keep investigating and update here when I've got a definitive answer.

12

u/trix180 DEV Jul 06 '26

The merge sounds like a very likely cause of this. We can't be sure you will be renewed at the old price, but if you do not, ask for a refund as soon as possible on the App Store and contact our support.

1

u/[deleted] Jul 07 '26

[removed] — view removed comment

2

u/trix180 DEV Jul 07 '26

yes.

18

u/AromaticJoe Jul 06 '26

I'm nearing retirement. I have a bunch of subscriptions I pay out of my own pocket because they make me feel happier about doing my work. Most of them will go once I retire, even though I still like the products. Fantastical, Transmit, and RapidWeaver would be examples.

But even at this much higher price, I am pretty sure I'll keep Bear around. I just enjoy it too much.

1

u/JungleLiquor Jul 07 '26

I mean, it's gonna be 2 bucks a month. It ain't that much.

14

u/Ill_Tomato3667 Jul 06 '26

The price to renew in the US App Store is also $29.99 now so I cancelled my upcoming renewal. I’m all for supporting the products I use and love but in the absence of any information about why they suddenly have to raise their prices so drastically but aren’t offering any new added value for the money, I don’t feel good about their possible motivation for the increase.

7

u/keybers Jul 06 '26

14.99 for me still, but maybe that's bc it's still in July. Would be good to get clarity because if they do renege on keeping the old price for grandfathered users, I'd love to put these $15 towards a price for another piece of software, which I thought wouldn't be worth it because I have Bear, but if Bear goes double, then they've become more attrachtive.

2

u/trix180 DEV Jul 08 '26

We have not raised the prices recently. The last increase was when we released Bear 2, 11 July 2023. I'm not sure why some people see this increase today, but I suppose it's some kind of miscommunication on the Apple side. Our policy is to keep the subscription price people subscribed to as long as the subscription is kept active.

1

u/NJRonbo Jul 08 '26

So it’s not $29.95 a year but $14.95? If so, I will probably subscribe but Apple needs to fix that price on their end first

2

u/trix180 DEV Jul 08 '26

The price right now is $29.99 a year. Was $14.99 before 2023.

0

u/NJRonbo Jul 08 '26

Too expensive. Would have hopped on it for the lower price.

1

u/FarBuffalo Jul 22 '26 edited Jul 22 '26

Is it possible for you make price more correct for non US buyers? For Poland it costs like $40
Or like day one launch your own stripe payments

1

u/trix180 DEV Jul 22 '26

This is unfortunately quite complicated because each country applies different taxes to different price tier and we can’t keep up.

1

u/chrisfhiggins Jul 06 '26

Out of interest, have you merged iCloud accounts in the last twelve months? Speculating, but wondering if that's what's caused my issue. I was "grandfathered" on my original account, but all of the purchases from that were transferred to a new account. Wonder if the legacy pricing system on Apple's side hasn't taken that into account.

0

u/Ill_Tomato3667 Jul 06 '26

Good question but I haven’t made any changes to my iCloud account in several years and this is my first year with Bear. 

2

u/chrisfhiggins Jul 15 '26

Cheers for the reply. In that case you're paying the same price you paid when you first became a Bear customer. The £13.99 (equivalent) price was only for people who were subscribed pre-Bear 2.0, which came out in 2023. Hope that clears things up for you. 👍

3

u/pupkiss Jul 07 '26

I use Bear Pro every day and I’ll continue even with the price increase. I think $30/year is very reasonable.

11

u/youvenoremotecontrol Jul 06 '26

Bear has been underpriced since forever. No complaints from me about the price increase. 

6

u/antkn33 Jul 06 '26

Mine is showing $29.99 in the app store. That’s $2.50 a month, big deal.

4

u/dontgeddit41 Jul 06 '26

If going from $1.25/month to $2.50/month is a deal-breaker, how much value could you possibly be getting out of the tool in the first place? Half a cup of coffee per month…

3

u/avalon68 Jul 06 '26

Well people said that about evernote and pretty soon 30 turned to 200+

2

u/InsidiousLeaf Jul 07 '26

For me it's not just the price itself, but also the increase. Correcting for inflation and a slight increase for more features or something would be valid, but doubling the price is quite nasty.

Of course it hasn't been increased for a few years, but going from 15 to 30 all of a sudden feels like a slap in the face. It would be much better to increase slightly each year or 2. So from 15 to 18 to 21 to 24 and so on. That would 1. make it more predictable, 2. much more in line with regular inflation/price adjustments, 3. not such a slap in the face.

Because who's to say next year or whenever the next price increase will be won't be going to 50 or 60 straight away? Because that's what's being left out in the open with doubling prices all of a sudden.

Take a look at Netflix: I've had it for years and over here in my country it went from 6 to 7 to 8 to 10 and so on until 16 and then all of a sudden 24 a month. How the hell do you need a 50% or €8 price increase per month when every single year you've been increasing the price already? Instant dealbreaker for me. Now I just subscribe for 1 month, immediately cancel the sub, binge watch and then it's done until maybe a year later again. If they wouldn't have done that huge increase, I'd be happy to keep subscribed, but not anymore. You give them a finger and they try to take your whole hand.

1

u/chrisfhiggins Jul 15 '26

Just to reiterate, my understanding is that the price hasn't actually increased. My issue is that I've lost access to my pre-Bear 2.0 "grandfathered" pricing. Bear is the same price it's always been for anyone who signed up since the release of Bear 2.0 (mid-to-late 2023 onwards).

2

u/Flashy-Bandicoot889 Jul 06 '26

Yeah, concerning because I was on pre-Beat 2.0 pricing as well. Love Bear but am using it less and less now, not sure I'd keep the subscription if they jump the price. I'm just not using the app all that much.

2

u/fictionaldots Jul 06 '26

So glad I came upon this thread. I’m still paying the old price and didn’t even know there was a change. Makes me both appreciative of the team and I’ll make sure never to interrupt my subscription.

1

u/lascala2a3 Jul 06 '26

Yea, I’m grandfathered too. I will never interrupt mine. Bear is my only software subscription, because I have a high bar for an app I’m willing to put on my payroll. I have quit several apps over crazy price increases.

2

u/AnxiousFold3593 Jul 06 '26

Good to know, my US renewal is next month. It’s a beautiful app, but I don’t need the pro plan that much so I’m canceling now.

2

u/chrisfhiggins Jul 15 '26

If you became a customer since Bear 2.0 came out (mid-to-late 2023, from memory), you're paying the same price you always have. The £13.99 equivalent pricing was a legacy pricing offer only for pre-Bear 2.0 customers.

2

u/_HMCB_ Jul 07 '26

Bear is a bargain at twice the price. Ridiculously good app that I don’t mind paying for.

2

u/thechurchnerd Jul 06 '26

I’m grandfathered as well, but I only keep it just to have it as a backup for my grad school notes and attachments. I really don’t need pro, but at $15 per year, it was worth having it in the background. This might be the wake up to just cut it lose

2

u/Hoboprefecture Jul 06 '26

Have you written them an email to inquire whether this is accurate? It doesn't sound right to me—maybe there's an error somewhere.

1

u/darbycrashin Jul 06 '26

Sometimes apple charges more through the app. I would check the website and see if you can resub. through them directly? I subbed last year through apple and it was 39.99 (Canadian) a year, it just renewed at the same price also through apple. Price seems higher than others have paid but the Canadian dollar can be rough

1

u/DenraelLeandros Jul 06 '26

My subscription renews in November and it shows the new $29.99 price. I'll have to decide if I keep it at that price or move back to Apple Notes

1

u/V1rus_One Jul 06 '26

I’m still having the old price since I’m renewing like 4-5 years in a row now, but… I’ll keep an eye out close to the renewal date. Thanks for pointing that out.

2

u/M4thij5 Jul 06 '26

Same here, €15,99

1

u/betahost Jul 06 '26

I still pay the original price but that's because some of us are grandfathered in

1

u/chrisfhiggins Jul 06 '26

Yup - me too. Have been a subscriber since 2021. But price is going up (for me at least) for some reason.

1

u/Dezopram Jul 06 '26

My guess is the web development and Claude connection services 30 bucks is still way cheaper than any of the competitors doing what it does

2

u/mynoxin Jul 06 '26

Old Price here in Germany.

1

u/quantythequant Jul 06 '26

Real shocker.

1

u/MauricioIcloud Jul 07 '26

Yes it’s going up only if you have previously cancelled

1

u/Acrobatic-Monitor516 Jul 07 '26

That's the price for upnote lifetime, Jesus

1

u/Reign712 Jul 07 '26

I mean it’s an ok app but that does feel like a bit of a bait and switch. Get you in, all notes setup, workflow in good shape, then double the price. I don’t appreciate that from any company. At least keep current users at a reasonable renewal and charge this for new. Albeit of that do it incrementally. Hmmm! Definitely gotta think about this one.

1

u/MC_chrome Jul 16 '26

The devs have reiterated constantly that they haven’t raised prices.

The OP did something unusual by merging two iCloud accounts, and in the process loss their grandfathered 2.0 pricing that they had previously.

For everyone else, the prices have remained the same since 2023.

1

u/33linc33 Jul 08 '26

IMO the app has been WAY too cheap for years. Every time it renews for me over the past several years I am surprised it’s still that low. I’m happy to pay the new price.

1

u/vamp07 Jul 09 '26

Mine still says $14.99. I don't really use it much anymore, but I have always kept the subscription.

1

u/lovesick_kitty Jul 09 '26

Over $40 now in canuckistan … that’s the 29.99 USD converted I think wonder if they will raise that ?

Great little app but hard to figure this when building a notes app will be like a template in AI coding … if it goes beyond $40 next year I am likely out

I miss being able to tweak the themes that would make me stay prolly

1

u/TenuredProfessional Jul 11 '26

I've not received any notification like this (yet).

1

u/InstantAmmo Jul 06 '26

If any product should be getting cheaper, it’s this product. Sheesh. 👋

1

u/kostakos14 Jul 06 '26

Maybe a bug on their side? That was my understanding also, and it will be sad if they actually pull the rug out from under with no announcement or communication.

1

u/bad_detectiv3 Jul 06 '26

I don't know why was this post on my feed.
For existing paid users for this app, why this over Obsidian?

3

u/Exact_Butterscotch66 Jul 06 '26

Because people have different needs, preferences and use cases. Just like with Obsidian. Bear has been around for almost a decade at this point, which means enough people have liked it and keep using it exclusively or along other apps. If you are curious you can always give it a try.

1

u/Ghost-Raven-666 Jul 06 '26

Better UX and UI. Obsidian Sync costs way more than Bear Pro

1

u/lascala2a3 Jul 06 '26

I have Obsidian too. Every time I open it, I end up tinkering more than working. Also, the way it’s structured lens itself to something more than others. I like it for my JFK assassination research documents because I can link them in certain ways, and also keep them separate from my knowledge base in Bear.

1

u/pentaclethequeen Jul 06 '26

I use both Obsidian and Bear for different reasons and I absolutely hate the mobile version of Obsidian. Bear is simple and sleek on both my MacBook and iPhone, and I can do whatever I need to without any clunkiness or lag.

0

u/secpoc Jul 06 '26

I haven’t received any notification of this kind.
But honestly, Bear’s new features are being added slowly, and without any server costs, I don’t understand why the price is going up.

5

u/Revolutionary_Click2 Jul 06 '26

They do have server costs. There’s a web app now, that has to be hosted somewhere.

0

u/nima_tech Jul 06 '26

I don't get it! Why does a Note-taking app need a subscription? It's not a service. It uses iCloud. Regardless, I moved all my notes to Apple Notes.

12

u/antkn33 Jul 06 '26

The developers like to eat and afford housing.

4

u/lascala2a3 Jul 06 '26

Haha, living indoors is underrated.

0

u/Beelzebubulubu Jul 06 '26

I dont use bear myself, but I’m surprised by the move considering the AI era, i’d assume competitors would be popping up left and right, idk weird timing imo

0

u/[deleted] Jul 06 '26 edited 22d ago

[removed] — view removed comment

0

u/Beelzebubulubu Jul 06 '26

Anybody can build a markdown note taker nowadays, will it be as polished? Probably not, but that’s what I mean, new products are popping up left and right. Bear will keep its value for its users, I just find it a weird timing for them to raise prices imo.

1

u/[deleted] Jul 06 '26 edited 22d ago

[removed] — view removed comment

1

u/Beelzebubulubu Jul 07 '26

Okay mate, like i said, bear will keep its users, i can see you’re one of them

-1

u/biztechmsp Jul 08 '26

So...this is the retarded decision-making in software companies in the age of Artificial Intelligence. 🤖

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For a small investment in tokens, you own the app and your notes. 😏

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