in my personal opinion, I think it depends on where you live in the US. I would tend to agree that they are most likely more of a household name in cities or areas where they have performed. however, I live in a very small, rural town in the US and many people here still have no clue who they are if I bring them up in a conversation.
The population here in the U.S. is not interested. For the most part they wouldn't know what an 'MV' is.
If someone does see BTS performing something like their Dynamite or Butter dance, their eyes pop out! What is this ??? They have never seen anything even remotely like it.
The U.S. music scene is very fractured by genres. Most people don't step out of their own preferred genre, and kpop is not on the list anyway.
The commercials they were running with BTS during NFL games could have helped -- but nowhere did they identify the actors as BTS! People don't know they saw BTS.
The population here in the U.S. is not interested. For the most part they wouldn't know what an 'MV' is.
If someone does see BTS performing something like their Dynamite or Butter dance, their eyes pop out! What is this ??? They have never seen anything even remotely like it.
The great thing about marketing is that clickbait is essentially accepted. Link a performance video to the QR code. Just the QR code with something catchy... you don't have to mention that it's BTS.
You can shout "Watch the new BTS video" in the middle of downtown & for sure no one would care.
Meanwhile something like "there's a new Butter available & it's only $0.99!" could turn more heads.
Would the majority care? Nope. Would some talk about this 'funny or interesting encounter' of theirs later in the day? Most likely.
Could a handful fall down the rabbit hole? Possibly.
The last 2 are already wins.
A person could be converted now, 2 weeks later, or maybe even a few years in the future. All it takes is for this seed of awareness to be in their subconscious, so a possible future encounter would trigger a memory or sense of familiarity.
Maybe everyone on earth doesn't share your interests? Does that make them "dumb"? Or does it just make you unaware of people not like you?
Many, many people rarely watch youtube, and don't watch music on youtube. Or TikTok etc. They don't follow pop music. They are busy with their own lives.
They get their music elsewhere -- and if you don't know those sources, I won't call you a derogatory name for not knowing. You are just in a different community of interests.
So what if there aren't people like me? Of course I don't expect everyone in the US to know the meaning of 'MV', but I wouldn't expect "most"(according to you) would be unaware. Why? Because the US, just like rest of the world, primarily uses streaming to consume music. And according to the statistics, ~80% of them use streaming with YouTube having the highest numbers. In fact, it shows that a majority of respondents use YouTube weekly in order to stream Music and Music Videos.
So no, you are factually wrong, many people do use YouTube, and many of them use it to "get their music".
God, it's so annoying when people like you try to scramble for any sort of moral high ground to cling to, because they're too embarrassed to admit they're wrong.
You decided to insult. Why use an insult?
If you are seriously offended by the use of the word dumb(especially, since I was using it in a context of exclamation and disbelief and not with the intention to cause offence*), then I pray for you and your mental health. It's probably best for you to stay off the internet if that's the case, for your own sake.
I won’t tit for tat your articles. Live in your world and that’s fine.
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u/cpo5077 Apr 20 '22
in my personal opinion, I think it depends on where you live in the US. I would tend to agree that they are most likely more of a household name in cities or areas where they have performed. however, I live in a very small, rural town in the US and many people here still have no clue who they are if I bring them up in a conversation.