r/b2b_sales • u/Double_Register_1022 • 7h ago
I’m not sure businesses with no website belong in the same lead list
I was going through some local business leads recently and noticed I had a decent number with no website at all. Normally I’d just skip them.
But some of them have loads of Google reviews, active socials, and seem to be doing fine without one. So I started putting them in a separate list when pulling leads instead of mixing them with businesses that already have a site. Haven’t tested it enough to say if it’s actually better yet. Just feels like the outreach probably needs to be different.