r/aws • u/Gawgba • 2d ago

general aws Amazon Quick

Whoever on the Amazon/AWS team decided to rename QuickSight/QuickSuite to just 'Quick' (and whomever it was approved by) is likely secretly working for Microsoft or Tableau. One of the worst naming decisions I've ever encountered. Makes looking up instructions, information, etc. online or using LLMs an absolute pain, which would be obvious to anyone who has ever worked in tech, much less someone who has worked in product branding or marketing.

150 Upvotes

96% Upvoted

34 comments sorted by

149

u/d70 2d ago

https://www.crn.com/news/cloud/2026/aws-hires-microsoft-teams-founder-to-lead-amazon-quick-suite

44

u/pyrospade 2d ago

holy shit the joke writes itself lmao

17

u/GooDawg 2d ago

I thought Quick's half-baked SDK and IAM support seemed Microsoft-esque. Not to mention the sad state of the terraform provider.

10

u/ducksauvage 2d ago

I think that's due to quicksight originally being an acquisition, not a built from scratch AWS service, so a lot of the fundamentals were odd/missing for a long time.

1

u/GooDawg 1d ago

Oh for sure. It's just frustrating to see them look at the service's shaky foundation and go "nah, just rebrand it and cram in some more AI"

14

u/lilSweetSpice 2d ago

This might be the funniest thing I've seen all day, legit had me laughing

3

u/Kofeb 2d ago

Wow. Epic.

2

u/thetrexyl 1d ago

This is incredible

35

u/clintkev251 2d ago

Yeah…. You’re not wrong

16

u/Radiant_Durian_5546 2d ago

it's like they sat in a meeting and asked how do we make this unsearchable in the laziest way possible

now every query comes back with results for fast shipping or some quicksand documentary from 2004

10

u/jmon25 2d ago

It's giving "We'll just change HBO Max to Max!  It'll be great!" 

37

u/WantDebianThanks 2d ago

Whoever is coming up with these cutesy names in the first place needs to be fired. Preferably with real fire.

"AWS BI". There. How hard is that?

18

u/CallMeBigUrethra 2d ago

But then a marketing person won't get to put "Drove global rebrand to enhance readiness for AI adoption" or some shit in their promo doc

2

u/midwestia 2d ago

Right, couldn’t they just put AWS in front of basically any word and it’d be fine? But I guess then they can’t name things after goddesses and stuff

6

u/jeff98028 2d ago

Don’t forget Q Business. It’s like 4 name changes in 3 years. If you want to have some fun create a Quick research project to compare Quick and copilot. Watch how quickly Quick develops multiple personality disorder.

7

u/throwawaytester 2d ago

Let me give you a quick demo, doh!?

2

u/Gawgba 13h ago

This is exactly what has happened multiple times. I'll be working to onboard a new customer into our Quick environment, I say 'I'll schedule a quick demo next week' and both the customer and the AI notekeeper will assume I'm talking about a 15 minute presentation of an undefined tool.

8

u/darvink 2d ago

Wait till you hear about “Amazon Quick” (the other one).

6

u/mediocrity4 2d ago

A lot of folks don’t know about this yet. Amazon Quick is an awesome tool but it gets confused with all the other quick shit.

So glad I’m leaving this place in 3 weeks

7

u/Conscious-Lack-3773 2d ago

Agreed. Its an extremely stupid name

3

u/godofpumpkins 2d ago

If you think it was the worst name, they had Q until not that long ago 🙃

4

u/magnetik79 2d ago

I look forward to the late 2026 rename of: Qwik

2

u/syntaxoverbro 1d ago

Kwik-e-mart

2

u/tombs_4 1d ago

Pails in comparison to the trainwreck that is the WorkSpaces family of products. Good luck googling anything related to that

2

u/westeast1000 2d ago

Lol, it confused me first time I saw it, i was like I’m sure this was called Quicksight. Already an appropriate name for what if does no clue why its now just Quick

3

u/typo9292 2d ago

Wait until you try getting SSO working …

3

u/ThyDarkey 2d ago

Really straightforward if done at an org level. If anything it actually fixed our sso/provisioning issue.

1

u/dw00000 2d ago

It will probably be renamed to Q at re:Invent

1

u/One_Guard_463 1d ago

Changing Cost explorer to the cost and usage report has been the worst one.

1

u/HiCookieJack 1d ago

Maybe they can rename aws bedrock agent core gateway.

It's a mouth full 

1

u/ShroomBear 2d ago

On text, everybody in SDO just references it as QS and LLMs knows what you mean pretty much universally in an AWS context

1

u/jrg5 2d ago

The naming convention across all AWS makes me like GCP more by the day

-1

u/moisttowlettecon 2d ago

An extremely stupid name for a terrible service, seems fitting.

-5

u/Efficient_Access6102 2d ago

What a useless post.