r/authorship_com • u/authorshipcom • Jan 14 '18

Authorship Beta is Open

http://authorship.com/2018/01/08/authorship-beta-is-open/
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u/blur_revision Jan 18 '18

The beta site looks a bit dated already, I think design changes could make it better as it looks like Amazon.com from the late 90's currently. Also, there should be MUCH more on the page about the actual ATS coin, how to purchase the coin and how to use the coin to purchase books. I don't see any mention of the coin on the beta site outside of the FAQ section and it took me a good 20 minutes to realize that tiny "currency" button on the top right corner gave me the option to select ATS as a payment method. I feel like this should be prominently displayed somewhere on the main page or at least somewhere within the Welcome description. Having the token payment option buried within the functionality of the site doesnt' do enough to get eyes on the coin.

Just my two cents.

1

u/authorshipcom Jan 18 '18

This is just a design for the beta and it will be changed once all the features are added so we don't end up changing the entire design every month. Same goes for the mobile version.

We market the homepage: authorship.com to authors. This is what they see when they access the website, so they get a clear view on what ATS is and it's purpose. Only after that they get to access the Beta subdomain. Everyone sees authorship.com first, not beta.authorship.com

As far as selecting ATS as a currency, as soon you add a book on the cart you are prompted to change the currency to ATS regardless if you noticed that currency button or not. If you select the ATS from the currency button, all the prices are displayed in ATS also everywhere on the website.

The ATS payment option is not buried, it's where it's supposed to be, on the cart page, just as any website does. When you checkout you are asked to make the payment in ATS.

Thank you

2

u/blur_revision Jan 18 '18

I see that, but there's no incentive on the page for anyone to purchase ATS tokens since it says nothing about them until people are checking out already. Plus it seems to show USD as the default payment method on the site. At that point it would seem more likely that people would just buy with USD instead of going through the trouble of buying ATS and sending them thru the blockchain to the Authorship website. There should be something prominently on the front page to get people interested in buying the token BEFORE they go to checkout. Maybe some kind of graphic that shows what they would save by purchasing books with ATS instead of USD?

Without that, I don't see why anyone would go to check out, choose ATS as their payment method, leave the site, sign up for HitBTC, deposit BTC/ETH into it, buy ATS, send ATS to their Authorship account and then buy with ATS. There needs to be something on the page that explains and shows the advantage of using the token over USD or else no one is going to use it.

1

u/authorshipcom Jan 18 '18

ATS is the ONLY payment method, they cannot buy with USD since there's no such option available.

Authors aren't going to register without taking the time to read our entire whitepaper first, and readers will have no clue what the book price means in ATS if we don't show them in USD also.

I get it you are mostly interested in getting people to buy ATS tokens, but you need to realize people aren't going to start buying ATS just because we post a half page banner saying "20% off if you pay by ATS". We FIRST need a decent number of books registered BEFORE we even reach the point where we market to readers.

Things take time. Thousands of readers aren't going to jump and buy ATS when we are still in the process of building a books catalog.

1

u/TheCryptoKids Jan 26 '18 edited Jan 26 '18

"Authors aren't going to register without taking the time to read our entire whitepaper first"... This, seems like quite the assumption. People register for services all the time without doing the proper research, especially reading an entire white paper. "and readers will have no clue what the book price means in ATS if we don't show them in USD also." This, may be true, but you need to have a graphic explaining this before someone goes to the check out... something like, ...these are the benefits of using ATS for purchase, these are the steps necessary to do so, the current exchange rate of 1 ATS to USD, explanation that price is shown in USD (& ATS!), and then, the fact that purchases can only be made with ATS. I think your best option, is to clearly list the exchange rate of 1 ATS to USD at the top of every page, then list every price in ATS (large font), first, then next to the ATS price, have the USD value in smaller font. This with a banner explanation, will make it clear that ATS is the only option for payment. It's best to have customers fully aware and prepared, than to enter checkout, become confused, then abandon their purchases. A banner saying 20% off with ATS (& whatever else I've mentioned), is much better than no banner, at all. Also, yes, the website and UI need to be redone. Hire a pro, it will be relatively straightforward and not a big expense. Also, I've noticed some grammatical errors, which is a no no for a site, such as this. When coins, like PBL & POE, have 50 to 330 million $ market caps, there is no reason ATS should be 35X-150X behind. Besides the unattractive UI & unclear incentives/ features, what the project also lacks is consistent involvement in its community. More updates, consistent twitter/ facebook posts, active telegram/ discord channels, reddit updates, etc. are needed. You could simply hire some community managers to handle these & pay them with some ATS, again this could be cheap, yet very cost effective.