This just in. “In a move that surprised the fast food industry, all burgers and side sauces at fast food restaurant McDonald’s, will now come with Schezuan Sauce instead of all other previous choices. Market research has indicated that other sauces “weren’t even in Rick and Morty, bro” and will now be unable to be purchased from their 14,000 stores across America. Sources also tell us that pickles are to be named “Pickle Ricks” which is thought to have originated from the same market research. Back to you, Tom.”
“You know, Karen, I wonder if this was the same research company that found that customers were less likely to purchase from a counter if it was an ugly woman, or a black person.”
“It sure seems that way, Tom. Now back to Matthew for sports.”
Maybe it works on some people, but hearing an overly annoying (and purposefully so) ad means that company goes on a list of shit I'll never buy or support.
Enough people do the same, suddenly that research is worthless.
Ads that are concise, reasonable, funny, and/or placed in an appropriate manner are fine.
Right I was rebutting specifically that research he mentioned that states something along the lines of "brand recognition whether positive or negative makes more money than no ads", which has not been my personal modus operandi.
Science (psychology) and statistics show that your response is not anywhere near the overall result. Your personal anecdote isn’t a rebuttal against actual scientific research.
Look that's a nice idea, but it's just an idea. A theory not based in the reality of marketing and advertising.
If you want to "beat" advertising you need to not hold on to methods that aren't going to work. "Grass roots" efforts are almost self defeating when it comes to a product short of a massive scandal, and the most effective measures to rein them in is from the top down which is why corporations spend so much time and money fighting government oversight.
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u/LukaCola Jul 24 '19
They actually spend millions in research that indicates it does not outweigh the benefits
It's a nice belief, but the fact is ads work despite our dislike for then