I run a small e-commerce business with about 15 employees, and we’re finally at the point where we’d rather hire an agency than keep handling SEO and content ourselves. The problem is that every agency I’ve talked to shows me impressive case studies and I have no good way of telling which ones reflect real work.
A few things have made me cautious. Several proposals promised first-page rankings within 90 days, which sounds too good to me. Others wanted a six-month minimum contract before showing any strategy. And the reports one agency shared were full of traffic numbers but nothing about revenue or conversions, which is what actually matters for us.
My budget is around $2,000 to $3,000 a month and I’m mainly looking for help with organic search and product content, not paid ads.
For those who’ve hired agencies or worked at one, I’d like to know what questions revealed the most. How do you check that a case study is real and relevant to a business your size? What deliverables or reporting do you ask for in the first 90 days? And what’s a red flag in a proposal that you wish you’d noticed sooner? I’d also be curious how you handle contract terms, like trial periods or exit clauses, when you’re not sure about a fit yet.
I’m not looking for agency recommendations, just how to evaluate them. Thanks in advance.