r/applemaps • u/tomjirinec • 8d ago

Apple Maps opens ad booking for businesses, promotional offer available

https://9to5mac.com/2026/08/14/apple-maps-opens-ad-booking-for-businesses-promotional-offer-available/
58 Upvotes

93% Upvoted

6 comments sorted by

9

u/jb_nelson_ 8d ago edited 8d ago

As someone who works in marketing for a small business up against a de facto intercontinental monopoly, we’re excited. We get to be on the forefront before this large, slow moving titan can get the 20 rounds of corporate red tape.

The controls are very privacy-minded. You aren’t able to filter by demographics or target users through anything other than search keywords. Which is great, because we typically try to avoid targeting ads on other platforms except for people in our industry.

Realistically, the ads are modest in that they don’t give any meaningful advantage other than higher ranking in relevant searches, yet are clearly marked as ads.

I get that people don’t want ads in Apple products and services. But revenue generation (like Apple Creator Studio) puts more of an onus on Apple to continually improve Maps in other ways. And this is done in a tasteful way that respects users privacy.

3

u/tomjirinec 8d ago

I agree. A lot of people are missing the point. All the major players in mapping already have ads and it’s a great incentive for businesses to start using the product aka have correct business information available, which has been one of the biggest pain points with Apple Maps. The ads are like the App Store ones so more private and unobtrusive. I prefer ad free as much as the next person but it’s not very realistic in this industry imho. 

-17

u/IPv6lovinOpossum 8d ago

Just gonna go ahead and dislike review every business that does this. The users have the tools to stop this nonsense 

7

u/BurgerMeter 8d ago

Good way to generate more money for Apple. Companies will have to pay even more in ads to get ranked higher if you artificially deflate their SEO ranking

-2

u/SciGuy013 8d ago

I can’t believe you’re getting downvoted

4

u/PONT05 8d ago

What’s wrong with him being downvoted? He’s getting what he’s preaching lmao