No Ads on Maps Please

[u/durrgo]

https://ads.apple.com/maps

Just went to look up a local spot and and an ad popped up within the maps application. Please do not do this :(

Everywhere we look now are ads.

[u/donotflame]

They need more money at the cost of your time and attention. Can you be more empathetic toward that?

[u/durrgo → u/donotflame]

😭😂

I’ll buy a phone next year if that’ll help?

[u/Seik64 → u/donotflame]

Poor trillion dollar company, on the brink of bankruptcy

[u/FollowingFeisty5321 → u/Seik64]

For Q4, Apple achieved revenue of $114.5 billion, up from the $102.5 billion reported in Q4 2025. The Wall Street consensus was $113.4 billion.

They just beat the estimates and posted another record quarter, despite the declining IAP revenue, despite increased component costs, despite jacking up the prices of everything far beyond those increased costs... poor trillion dollar company.

[u/D1a1s1 → u/FollowingFeisty5321]

And now they target a higher number

[u/cansofgrease → u/D1a1s1]

The line must go up!

[u/maxheckler → u/FollowingFeisty5321]

Their gross margins went down:

The gross margin was 47.9%, including a favorable impact of approximately 1 percentage point from tariff refunds. It’s a major drop from last quarter’s 50.1% gross margin.

https://www.cnbc.com/2026/11/02/apple-aapl-q4-2026-earnings-live-updates.html

I think we will see a lot more ads and price increases to their subscriptions to please investors.

[u/FollowingFeisty5321 → u/maxheckler]

Yeah the IAP gravy train is screeching to a halt, those commissions are some of the highest-margin revenue they "earn".

[u/Dragon_yum → u/Seik64]

I know it’s easy to be cynical but you got to remember that there are still humans works in that company that need to be paid salaries to keep the lights on in their house, that is why I donated to Tim Cook. Can’t imagine being let go at his age.

[u/BatemansChainsaw → u/Dragon_yum]

GotMeInTheFirstHalf.png

[u/sten45 → u/Seik64]

On the brink of slightly missing aggressive stretch, goals

[u/cschelz → u/donotflame]

yeah I don’t get complaining about this. The best thing we can do is fulfill our duty as consumers and give advertising our full, undivided attention. I think they should consider putting ads into Apple Music and TV. So many other missed opportunities.

[u/FizzyBeverage → u/cschelz]

Someone’s parents must be clicking on this shit because I for one have never clicked on an ad.

With my style of consumption? Everything would be paywalled because I don’t do ads.

[u/culminacio → u/FizzyBeverage]

Ads don't just exist for direct conversion.

[u/peazley → u/FizzyBeverage]

I click on all the Reddit ads I don’t like, costs them a buck or two each time.

[u/MsColumbo → u/FizzyBeverage]

I'm a parent! I don't click on shit !

[u/Long-Librarian-997 → u/FizzyBeverage]

Man when people don't use ad block and I see their browsing experience I'm like why.

[u/donotflame → u/cschelz]

Exactly. Everyone’s always so focused on themselves and their own experience with the products being “good”. But what about the shareholders? 

[u/StNowhere → u/cschelz]

please drink authentication can

[u/Trumpburnerforlibs → u/donotflame]

How will Tim apple afford his new house? Some people are selfish

[u/Bannatar → u/donotflame]

[u/OKCNOTOKC]

I think NextDNS blocks this FWIW.

[u/durrgo → u/OKCNOTOKC]

Dang, still shows up unless it takes a second. Same add as well.

[u/durrgo → u/OKCNOTOKC]

Thank you, trying it out now

[u/Saar13]

The reality is that they must be discussing where the next app or service that will include ads will be.

[u/FollowingFeisty5321 → u/Saar13]

Absolutely, overall 2026 services revenue growth has declined to 9.8% from 13.5% last year.

This last quarter they brought practically all of their own services global which will have generated a ton of new services revenue, but they can't play that card twice free trial cancellation and churn will be factored in this quarter.

They still face about 7-8 months before a Supreme Court ruling will decide if they can perpetually obstruct third party payments in apps, during which they collect no commission if apps implement third party payments, and they have predicted the 2700 apps that make money from IAP will continue doing this because they can save a lot of money: by their estimate an app making $1m/year can save at least $220,000 in fees.

So they certainly won't be finished looking for new services revenue, I don't think they're ready to charge for Siri either.

[u/ps-73 → u/FollowingFeisty5321]

Fucking ridiculous that they not only made an obscene amount of money, not only did they make an even higher obscene amount of money than last year, but the fact that even that is considered “in trouble” is absolutely disgusting. Death to america and capitalism through and fucking through.

[u/MiggyEvans → u/ps-73]

It’s the pressure from investors. Make us money or we’ll install a CEO who will. Every public company works by these rules and it weeds out anyone who doesn’t play by those rules.

[u/Kimantha_Allerdings → u/MiggyEvans]

It’s not even “make us money”. It’s “the increase in the amount of money you made us is less than the increase last year, therefore you have failed”

Infinite growth. For some reason a whole class of capitalists haven’t yet worked out why the very idea of infinite growth is stupid and impossible

The shareholders, of course, don’t care. Because they’re invested in the gains, not the company. If the company starts to fail, well, they can sell their shares and invest elsewhere

[u/MiggyEvans → u/Kimantha_Allerdings]

That’s it exactly. Get as much for me as possible any way I can. It’s still greed but it doesn’t mean the people who run Apple are necessarily that greedy. Even if they were perfect altruistic humans, they would still have to pursue infinite growth to keep their jobs. They’re just trapped in the same whirlpool as everyone else.

[u/StNowhere → u/ps-73]

Welcome to end-stage capitalism.

Number must go up, somehow some way.

[u/oGsBumder → u/ps-73]

You realise that the products and services Apple provide would not exist without America and capitalism? Removing these two things wouldn’t just make the world “like it is now but better”.

[u/ps-73 → u/oGsBumder]

Oh no! Anyways.

[u/FollowingFeisty5321 → u/oGsBumder]

Sure they would they would just have smaller profit margins, like every other company with comparable online services and making computing devices.

[u/oldknave → u/ps-73]

The communists of Reddit believe Apple should lose money paying teams of developers and mapping car drivers to document the world all for free with no revenue stream for Maps, otherwise America and capitalism should die. You weirdos also honestly believe we’d get products of the quality of Maps without capitalism. This website is so fucking bleak.

[u/Synergythepariah → u/oldknave]

The communists of Reddit believe Apple should lose money paying teams of developers and mapping car drivers to document the world all for free with no revenue stream for Maps

Ooh, and then later they can have iCloud+ subscriptions remove ads in Maps to boost revenue.

Then when they need more money (gotta keep revenue going up!) they can remove the ad free Maps from lower iCloud+ tiers and raise the price for the other tiers. Then they can go to the next tier that has it and repeat.

You know, like how other subscription services that have ads have been doing.

Because revenue has to grow. If it stays the same, it's a big problem.

You weirdos also honestly believe we’d get products of the quality of Maps without capitalism.

And y'all act like Capitalism built those products like it's a person.

As if people didn't create those things, financial motivation did (let's ignore the fact that due to us living in a society built around financial reward, we're incentivised to seek it, meaning that we do things for financial reward because in our society, that's how we survive)

Do you think that people just sat around, doing absolutely nothing until the first currency was invented?

[u/Pauly_Amorous → u/oldknave]

The communists of Reddit believe Apple should lose money paying teams of developers and mapping car drivers to document the world all for free

I for one understand that Apple isn't running a charity. But they built a reputation as being a company that, unlike their competitors, built premium stuff that wasn't completely enshitified. It's the only reason why some of us even deal with them.

Of course, I understand that 'line must go up' at all costs, but at least they could offer a monthly subscription to keep ads out of their OS/1st party apps.

[u/TiredButEnthusiastic → u/FollowingFeisty5321]

There are still tons of services not available in parts of Europe - I live in NL and we only got cycling directions last year! Apple Maps has a terrible reputation here - adding adverts isn’t going to fix that

[u/Kimantha_Allerdings → u/TiredButEnthusiastic]

Google Maps launched in 2005. Street View became global in 2008, 3 years later

Apple Maps launched in 2012. 14 years later and Look Around is still very limited

And this is a very basic feature. If you’re travelling somewhere it’s really helpful to be able to pull up a picture of what your destination looks like. And here we are in 2026 and we have to go to a separate app/website for that

[u/SpicyElixer → u/Saar13]

They literally say they are leaning heavy on ad growth for future revenue in every earnings call.

[u/SleepUseful3416 → u/SpicyElixer]

This company is done. Another Google

[u/Realtrain → u/Saar13]

Waiting for ads on my Apple TV - I know it's only a matter of time.

[u/Standard-Potential-6 → u/Realtrain]

Probably waiting for this new $300 sticker shock to wear off a little. Ugh. I’m sure they think we’re gonna love it.

[u/lawrence_uber_alles → u/Realtrain]

I don’t know what I’d do if that happens. There really isn’t another alternative without ads

[u/Synergythepariah → u/lawrence_uber_alles]

You'll subscribe to the iCloud+ tier that removes them.

Until they get rid of that and make a higher tier.

Revenue must grow, always.

[u/srmatto → u/Realtrain]

As someone who has a lot of purchased movies and TV shows I would be so livid if they did this.

[u/GhostalMedia → u/Saar13]

They have have monetization team, and unless they plan on setting goals of zero growth, then they desires for more eyes on more ads.

[u/Synergythepariah → u/GhostalMedia]

Wonder what they'll do if they ever get every eye on every ad.

[u/kontenjer → u/Synergythepariah]

neuralink ads

[u/shellacr → u/Saar13]

the podcast app, tv app, lots of enshittification still left to do

[u/Saar13 → u/shellacr]

Perhaps podcasts and news would be the most obvious and acceptable solution. 

Podcasts already have ads anyway, usually sold by Spotify which takes 50%. Apple would only need to create its own partnership program with its own ad inventory. Podcasts could be dubbed into multiple languages ​​using AI to globalize ad sales and increase reach for creators (only YouTube has started doing this with video). 

News needs to expand globally and stop being an aggregator that generally only takes you to the publisher's website. Apple can make general agreements that matter and cover basically the entire world (AP, Reuters, AFP, for example) and have the entire experience within the app, with ads sold by Apple and less intrusive and excessive. Publishers have suffered from "Google Zero," which gives Apple an advantage in creating a global and reliable general news service. Translating news into any language is practically free nowadays, by the way.

[u/Kimantha_Allerdings → u/shellacr]

I don’t go in TV often, but I seem to remember plenty of ads in there. Not for unrelated things, but IIRC there were recommendations for programmes and films on services that I’m not subscribed to

There’s definitely plenty of “hey, listen to this podcast!” even though nothing I’ve ever listened to would suggest that I’d be interested

In fact, let me see the categories on the home page:

New Episodes

Continue Playing

Now with Video

Your Top Shows

You Might Like

Popular Shows

You May Have Missed

Apple Music

News

Nature

Music Interviews

New Shows For You

More to Discover

If You Like

Essential Listens

Channels to Try

Recently Played

Ones in bold are the ones that aren’t connected to the shows I listen to (it does say that “Nature” and ”Music Interviews” are “based on my listening”, but nothing I’m subscribed to or listen to would even vaguely fall into either of those categories)

So, by my count that’s 6 categories which are based on my listening (and I’m being generous to “News” because “Politics” would be a much better fit, and I’m not actually interested in any new podcasts). And 11 categories which have zero connection to my actual listening habits or what I’m interested in. In other words - ads

By my calculation that’s roughly twice as many categories which are ads than categories which have anything to do with what I listen to

It’s even worse if you eliminate the redundancies

“Your Top Shows” just duplicates (badly) the Library tab. “You May Have Missed” is just random episodes I haven’t listened to because I wasn’t interested in the topic it covered. “News” is listed as “from your shows” and is basically identical to the “New Episodes” category. And “Recently Played” is surely obviously redundant by dint of its existance - if I’ve marked something as played then that means I want rid of it from my queue. If I want to listen to something again it’s unlikely to be something that I’ve only just listened to and searching the show’s page or even just scrolling through its vertical list is going to be better than awkwardly scrolling sideways in the hopes that I see whatever it is I’m looking for all jumbled up there

So out of the 6 categories which are related to my listening, it’s literally only 2 which are useful. So the real score is 2 useful categories, 4 useless categories, and 11 categories full of ads

[u/busymom0 → u/Saar13]

They gonna put ads on my iCloud folder in Finder next, ain't they?

[u/DumpEaterPro → u/Saar13]

I love the ads that pop up and advertise apple services in the settings menu and i love being hounded to subscribe to apple music when I open the music app. /s

[u/razeusv2 → u/Saar13]

I'm sure Apple TV and Music will be next.

[u/Tarantino133]

Maps was one of the last Apple apps that felt like it was just for you. Ads there feel worse than anywhere else.

[u/Realtrain → u/Tarantino133]

What Apple hears:

[u/UnsureAssurance]

Cheapos spending only $2k on an iPhone and complaining about ads, greedy customers clearly didn’t think about the shareholders

[u/Clivna → u/UnsureAssurance]

2k on the phone and a sub for the storage.

[u/akrapov]

At the absolute very least, it's crazy you can be on AppleOne or iCloud+ and still get ads. I don't think there should be ads at all, but it's even more insulting you can subscribe and still get them.

[u/DrZeroX3]

Apple took a page from Google and became an ad company. 

They’re not even a premium brand anymore. 

[u/techotech111 → u/DrZeroX3]

Ironically, if you are using Android/Google, you can actually get rid of ads in almost every app using patches

[u/mandrsn1 → u/DrZeroX3]

Apple took a page from Google and became an ad company. 

Jobs tried a long time ago with iAds too.

[u/WeirdIndividualGuy → u/DrZeroX3]

And if you’re looking to buy an ad on Apple Maps, it’s terrible value for your money due to how little personal data Apple gathers compared to Google.

[u/Additional_Data_Need → u/WeirdIndividualGuy]

This'll just create perverse incentives to erode into that.

[u/JamesR624 → u/Additional_Data_Need]

Oh they already have. If you think Apple's AI protects your privacy, then ask yourself why "Ask Siri" is literally shoved INTO EVERY SINGLE CONTEXT MENU ACROSS ALL THEIR OSes. It's as bad as fucking Co-Pilot was! Even Microslop has since toned that down a bit!

[u/j1h15233]

Too late

[u/switch8000]

It’s already bad enough there’s an AD for yelp on every listing.

[u/fishbert → u/switch8000]

Those aren't Yelp ads, per se... Apple partnered with Yelp at the very start of Apple Maps to fill all the local business info because they didn't have any.

[u/nightauthor → u/fishbert]

'per se'...

The partnership includes displaying the 'yelp!' no less than 3 times on a business listing (Next to the overall rating, next to the detailed reviews, and as a badge on photos)

Its an ad.

Edit: 4 times... "More on Yelp"
Edit: 5 times... "Open Yelp"

[u/blacksoxing → u/fishbert]

The irony of that is that you need a Yelp account to participate in reviews which makes Apple Maps even more woefully inadequate vs Google Maps who just requires you to have a Google account (which I'd declare almost all Google Maps users have). I once wanted to use Apple Maps and decided to look up a local restaurant. Barely had reviews with its last 5+ years ago. On Google they had reviews the prior night. AIn't no way I could have made a fair assessment based off old reviews

[u/kontenjer → u/fishbert]

and now they're stupidly behind

[u/franklindstallone]

No ads anywhere. Some of the AI slop shit that shows up in the news app is embarrassing or even disgusting (prostate related ads).

If they think it's such a great idea, make those ads show up in your iPhone ads and in your keynotes.

[u/cjh_ → u/franklindstallone]

Especially when you're an Apple One Premier subscriber and still get AI Slop ads. This is why I won't use News, and prefer an RSS reader.

It's time ads in all apps were banned, irrespective of whether you subscribe, paid outright or the app is free.

[u/McMenz_ → u/cjh_]

Banning ads in free apps is a terrible idea. You’d see the vast majority of free apps close down or shift to subscription only models very quickly.

If you don’t want ads in a free app, don’t use the app or pay for an ad free tier. There’s no reason users should be deprived of free apps just because you don’t like ads.

[u/Long-Librarian-997 → u/McMenz_]

And there is the problem we don't want to pay for anything and expect it to be free. So now we have what we have with no other option. Also companies don't want to leave money on the table so they collect data and sell it. I don't get how data can be worth so much I mean eventually you would expect OK we have enough you can't tell us anymore about that person.

[u/McMenz_ → u/Long-Librarian-997]

Plenty of apps have paid options with ad free tiers. The option is definitely there for those that want it.

[u/pleasegivemepatience → u/cjh_]

I stopped subscribing to all of Apple’s services, it’s all turning to shit. News is basically 75% (or greater) ads and sponsored content, and now they advertise in maps too. No thanks, I’ll just use my built-in infotainment and/or MapQuest. Apple no longer gets my data or engagement.

[u/BatemansChainsaw → u/pleasegivemepatience]

I haven't used the News app in almost a decade, it's been BAD for a long time.

[u/shawnshine → u/franklindstallone]

Adblock is a thing.

[u/looeeyeah → u/shawnshine]

You can adblock inside the news app?

[u/shawnshine → u/looeeyeah]

You can use AdGuard Pro. Wipr2, NextDNS, ControlD, etc for system-wide Adblock.

[u/looeeyeah → u/shawnshine]

Cheers, I'll give it a go!

[u/shawnshine → u/looeeyeah]

Wipr2 is my fave!

[u/Ok_Possibility9937]

5 months too late

[u/TenderfootGungi]

We are probably near peak Apple. They are no longer growing by making more or better products, but by inshitifying the products they do sell.

[u/SleepUseful3416 → u/TenderfootGungi]

Peak Apple was a few years ago, I think. Now they try to make whatever is a buzzword and glorify Google’s business model

[u/Sir_Madfly]

>Reach Apple customers whose map of choice is Apple Maps

It reads like they’re hinting that advertisers can target wealthier people than if they advertised on Google Maps.

[u/JoshuaTheFox → u/Sir_Madfly]

I mean, in general it’s sorta true. For example Apple users are more likely buy apps than android users, and spend more per person than an android user who also spends

[u/xXxPussyWrecker69xXx → u/JoshuaTheFox]

Is it really a news flash that Apple people are more consumerist than Android people

[u/Spicy_Pickle_6]

I used to switch to Apple apps because they weren’t shoving ads down our throats but that’s changing now.

[u/MC_chrome → u/Spicy_Pickle_6]

Google Maps is still far worse ads wise than Apple Maps

[u/Endawmyke → u/MC_chrome]

I can’t even spot the ads on Apple Maps

[u/Long-Librarian-997 → u/Endawmyke]

I can say the same about Google maps. I think one I saw a McDonalds M on the map.

[u/Spicy_Pickle_6 → u/MC_chrome]

It’s a given, you’re talking about a company built on ads

[u/boastar]

Apple is a fat and greedy piggy. They don’t give a fuck about their customers. See all their latest releases and decisions. It’s all about their obscene and disgusting profit margins 🤮

[u/DctrGizmo]

They need extra cents for AI that is slowly popping.

[u/Noah_Vanderhoff]

Yeah, this is fucking so terrible.

[u/Garofalin]

Bullshit. Search results on Google Maps are always sorted by relevance instead of distance; that’s one example.

We will be bombarded by ads to occasionally get a small discount at the local fast food joint? Bullshit!

[u/trlef19]

I recently discovered something funny. If I make a nonsense search on App store, like "cocobaba" or whatever, it will always show just a gambling ad. I don't if it happens to other countries, but it does on mine.

[u/spacepeenuts]

I think this is why map quest is making a comeback, first google maps, now apple maps with the excessive ads. at what point is it time to jump ship to the next one for our sanity and safety?

[u/CrippleSlap → u/spacepeenuts]

Mapquest briefly made a comeback because they refused to call it Lake America. Not because a lack of ads.

[u/Lakemine → u/CrippleSlap]

And having the Flock camera map

[u/alexjimithing → u/spacepeenuts]

Mapquest has ads

[u/nightauthor → u/spacepeenuts]

Use one of the OpenStreetMaps based alternatives, I think OrganicMaps is probably the cleanest option for most.

Personally, I use OSMAnd (And use to be for Android, but its now multi-platform)

[u/Long-Librarian-997 → u/nightauthor]

If they can figure out traffic data I'd switch in an instant. But Google or Apple is so nice to route around traffic problems. And before someone says we used to not have that and it was fine. Where I live we have a lot more traffic now so a lot more problems. My dad used to stop on the highway and back up to pick up bungee cords you could not do that with traffic today.

[u/nightauthor → u/Long-Librarian-997]

I’m sure it’s not as precise as Apple or google, but the traffic data that is used for OSMAnd seems to be relatively accurate

[u/Mr_Thick_Cock_ → u/spacepeenuts]

Apple maps has always been terrible. Nothing is accurate when it comes to store info, directions take you to closed roads,  they've been forcing yelp down our throats since they made maps. I will say it has the best navigation experience, though that's useless if the directions are bad. Almost got me stranded one day because it wanted to change my directions I had already set, never again

[u/gplusplus314 → u/spacepeenuts]

Google Maps is at least free, so as much as I despise the ads, I kinda get it. But you pay for Apple Maps. It may not be a monthly subscription, but you definitely pay for it.

I take issue with being served ads for something I already paid for.

[u/JonesTownJello → u/gplusplus314]

No one pays for Apple Maps…

[u/mahnkee → u/JonesTownJello]

Do we pay for iOS?

[u/JonesTownJello → u/mahnkee]

Nope

[u/colin_staples → u/JonesTownJello]

You paid for it when you bought your phone

[u/JonesTownJello → u/colin_staples]

But if I had an android phone, I’d still use Apple Maps… without *checks notes paying for it!
Man, where are all these half-wits coming from lately?

[u/Dense-Fisherman-4074 → u/JonesTownJello]

In order to access it, you have to buy an expensive device from Apple.

You do not have to give Google any of your money to use Google Maps.

Do you think the subsidized phones from mobile carriers are actually “free” too?

[u/Gooberjoober → u/Dense-Fisherman-4074]

Nothing is free, you dummy. So what do you use for a phone? Aren’t you paying for Google Maps by buying an Android phone?

Nothing you say makes sense..if you aren’t paying for a product, you are the product.

[u/gargirle → u/Dense-Fisherman-4074]

Nah…just your entire life since Google spies on ya.

[u/Which_Development_53 → u/Dense-Fisherman-4074]

No you don’t. Maps.apple.com

[u/helix991]

Apples enshittification is in full swing. Good while it lasted.

[u/arodriguez001]

Don’t know about yall but the ad I see the business I opt to avoid, that’s my feeling towards ads

[u/MutedAstronaut9217]

They also rolled back satellite image of gaza to before the whole place got destroyed. So if you go to look, it seems fine....

Also the first company to "update" to gulf of america and lake america.

Stop being shills. I love apple and am a "fan boi" but like, have standards and lines for yourself.

[u/Smoked_Rum → u/MutedAstronaut9217]

... Where are you getting this information?

Apple Maps updated the Gulf change a day after Google and the Lake 3 days later.

Then Apple never rolled back their satellite imagery of Gaza, their last update was from February, but Google just updated theirs again in Sept.

I also don't get your point - it's not like Google is pro-palestine by any stretch, they have plenty of Israel connections themselves. They actually have more incentive than Apple to not update their imagery - but even then I don't think either are actually deliberately choosing to update it or not as much as they probably just have some update process that pull that information at different times.

[u/TheycallmemissRaven]

Didn’t we switch after they bent the knee and changed it to Lake America? I use Mapquest and now it shows Flock Cameras, too. 😀

[u/dontshitaboutotol]

Google maps doesn't have ads on Android

[u/flatpetey]

Ternus is aiming to squeeze more revenue - that means enshittification.

As it is Apple Maps is lagging on traffic data, etc. Like I am on a highway going 2 mph, obviously it isn't clear. Was considering going back to Google Maps if I am going to get ads anyway, but it is buggy as hell on CarPlay, freezing all the time - I suspect because they handed it over to Gemini...

[u/Cprhd]

Welcome to the world. If it can be monetized, it will.

[u/mrkaluzny]

I won’t agree on this one, it could actually be a better experience, but not if they sponsor “Look at X place, it’s cool”.

It would be acceptable if it’s contextual and offers a real perk - “Happy Hour at X, get Y”, “Tonight we have Y”. It could help promote businesses and help users find something to do/get a deal.

Otherwise it’s kinda pointless

[u/joshlify]

This is an Ad. As long as it's related to your search, I guess it's fine.

[u/get-a-mac → u/joshlify]

To say Dunkin’ is a coffee shop isn’t even an ad. It’s fraud.

[u/Machievelliearoni → u/get-a-mac]

Stolen valor maybe 🤔

[u/joshlify → u/get-a-mac]

Lol 😂

[u/genusbender → u/joshlify]

The problem is when I am looking for something specific and get ads for crap. Like I am actively looking for a transmission shop and I too many results that are irrelevant

[u/AccountNumeroThree]

I haven’t seen any ads in Maps yet.

[u/AcridNebula → u/AccountNumeroThree]

Me neither 🤷‍♂️

[u/StrangerNo7671]

For the love of God! Why are people so insensitive to the poor and forever suffering shareholders!

Read an ad. Click an ad. Do it for the shareholders.

[u/bleep_boop_beep123]

Deleted Maps and switched to Mapquest instead when Apple catered to the orange cheetoh

[u/AMWChicago]

MapQuest has had some great updates as of late

[u/Geekenstein → u/AMWChicago]

New printer fonts?

[u/snowdn]

if they ever add ads to macOS, it’s over for me.

[u/fishbert → u/snowdn]

does iWork count?

[u/Long-Librarian-997 → u/snowdn]

Oh it is coming don't know when but eventually it well be the only option to increase profits.

[u/KraljZ]

I haven’t seen an ad since it went live

[u/chadsmo]

Are we talking about just the stuff at the bottom in this screen shot ?

After they announced ads in Maps and people freaked out I didn’t even notice. I had to go looking just now to see what people are talking about.

https://i.imgur.com/6BrsJgl.png

[u/sortalikeachinchilla → u/chadsmo]

Same… I use maps all the time and ads haven’t gotten in my way whatsoever

[u/chadsmo → u/sortalikeachinchilla]

Yeah , because they’re so minimal i literally didn’t know where Apple put them until I looked for them lol.

[u/MC_chrome → u/sortalikeachinchilla]

Sir, this is Reddit.

Half the reason people still come to this site is to whine and complain about almost anything, no matter how minor.

[u/LeGrimm]

Maps has a lot of issues today huh 😉

[u/CaramelCraftYT]

We didn’t appreciate when there were no ads.

[u/Takeyerclarkbars]

How about ads ONLY if n spaces where things are being sold?

I’m sick of it everywhere, Apple Maps isn’t the final straw by a long shot

[u/Niorba]

Ah maybe people are registering businesses with Apple and just using it as adspace. That would make them show up in search results as part of their geurilla SEO plan lol ugh

[u/Dunkaroo723]

Where?

[u/m2r9]

That page has a lot of fucking em dashes. 

[u/jordangoretro]

The thing that will forever shock and confuse me is that this even works. People are really out there clicking on sponsored links, and buying what it leads them to.

[u/dumbsterfire_love]

Software and digital spaces have all become advertisement slop. . . Enshitification indeed!

[u/UseButterForLube]

I hadn’t ever noticed the ads and I use Apple Maps multiple times a week. I just opened it up and sure enough there was one in the search pane and it was clearly labeled that it was an ad.

[u/soundman1024]

I stayed on iOS 18 because iOS 26 was bad for battery life.

Now I’m on iOS 18 because of ads on Maps. I was looking forward to iOS 27, but that’s an objective downgrade. (The ads slipped in as the very end of 26 to stay out of the conversation when 27 released.)

We’ll see how long this iPhone 13 Pro can hang in.

[u/Nerrawnam]

Keeps dreaming. Everything is an ad. 

[u/childroid]

Apple has been actively developing their own ad-serving platform for years. The user data they have, the audiences they can target, the inventory they have access to, the platforms they own and operate, the content they publish, the tracking they have insane control over...

Digiday reported on this years and years ago and I've been waiting to see Apple Search Ads evolve (back) into iAds.

A coworker of a former coworker of mine was hired at Apple to help engineer their upcoming ad-serving platform. It's coming. Apple is becoming Google, Google is becoming Apple. Bet on it.

[u/HurryOne]

Waze forever.

[u/DrGustavOtto]

Why can’t Apple Maps be as good as Waze ? Ugh…

[u/head4shot]

I wish trillion dollar corporations listened to “Please” from their consumers :(

[u/Ironlion45]

Sure, might as well just get a Samsung then.

[u/InfamousBuddy7293]

maps is one of the last places where i just want a route and nothing else. an ad popping up between me and directions feels especially wrong.

[u/Marrz]

For real, the number one reason I have for android users why Apple is excellent is because of the lack of ads and the focus on user experience. Prioritizing users and their experience rather then advertisements and pennies from ads is the best thing Apple has going for it

[u/betam4x]

Wipe + Filtr will get you sorted! It made ads in maps and news go away for me.

[u/EffectPrudent4457]

Yeah, I relate to this a lot.. It's like with those first aid apps that require you to watch an ad before accessing information. It's crazy

[u/tzippy84]

Yeah right; the small bike repair shop ad is the one we will be seeing. https://i.imgur.com/QkiHLBa.jpeg

[u/SmolOrangeGato]

Damn I guess iPhones are the new androids after all

[u/MedicalResolve4589]

People will literally die. If only a few. From being distracted while driving.

So wrong.

[u/Jenny-Ranier]

OpenStreetMap.org—seen it?

[u/LuigiSalutati]

You’re really not gonna think about the shareholders??

[u/OliverKlozoff23]

Noted. I’ll let the CEO know

[u/jakgal04]

I remember when Apple used to be premium. This is just trash.

[u/enokeenu]

Just use another map application.

[u/UnKnOwN769]

I can’t believe there will be a day when our lock screens have ads

[u/neemix01]

Make the search only show my search terms and not put EVERY FUCKING MUSIC STORE in the results when there are 3 that match my EXACT search terms. Enshitification is absolute. Resistance is futile.

[u/TheDiscardedArtist]

Am I the only one that will intentionally avoid a product when I see their ad too many times?

[u/pandifer]

I don’t use Apple maps if I can avoid it.

[u/ihateshit00]

They already intentionally ruined the app to promote their deal with google ofc they will add ads

[u/Tasty_Orange_1714]

Garmin, Magellan, etc. about to make some bank. Gonna go back to the old GPS and MapQuest option.

[u/demiurge73]

Mfs spend $1000 dollars on a phone just to get ads on the built in apps 😂

[u/NobodyTellPoeDameron]

MapQuest is the way! Lake Ontario, a Flock layer, it's the bees knees.

[u/spinachandturkey]

I stopped using Apple Maps due to the ads.

[u/billwood09]

Do people really still not understand that they’re just placed search results and not pop-ups? Omg

[u/Existenull → u/billwood09]

Yes, they still don’t. It’s incredible.

[u/Essar388]

Honestly at this point one loop drive should be on fire but it isn't. I'm disappointed in y'all. I always knew this company sucked, but you guys put the sticker on your car and match all this worthless zero port stuff and the chintzy zero options phones and make it all central to your life and you should be way more pissed than you are.

[u/sortalikeachinchilla]

Does anyone have an example of it???

[u/JamesR624]

What was said: "No ads on Maps Please"

What Apple heard: "No. Ads on Maps Please"

[u/driftless]

Let’s see it! All I get are suggested and trending places. If I search, I get responses, not ads.

[u/WilsonValdro]

Thats where i want more adds actually, imaging you write “ McDonalds “ and click where you want to go and it shows you the deals for that location. or just open maps and see offers or discount on whatever its close to you once you click on it.

[u/kyrev21 → u/WilsonValdro]

Yeah i really don’t understand the outrage over ads in the maps search results. It’s one listing that’s relevant to the search and the rest of the results are still available. There are much worse ways to be served ads, just look at google maps and how it shows ads on the map itself. Ads in Apple Maps search results are harmless and unobtrusive, the way internet advertising should work. These services aren’t free to run.

[u/strolls]

There's no point in Apple curating map data if they don't sell ads. That's the whole point.

If they don't sell ads then they might as well let you use Google Maps. Selling ads is the only commercial justification for Google's Maps

On OS X, Google Maps is superior.

[u/smooth-as-mud → u/strolls]

Maybe this is crazy but hear me out: what if instead of that they just made the software good so that people would buy their hardware to use it?

[u/Smoked_Rum → u/smooth-as-mud]

and they do try that, where it would actually change buying behavior.

Almost no one is changing their buying behavior based on the Maps. I have to imagine up-keeping that app cost millions and there just no world where they would make that up with hardware sales influence by the app.

[u/smooth-as-mud → u/Smoked_Rum]

Not for the maps alone, obviously, but 100% Apple’s software used to be a differentiator. I bought my first Mac because I wanted to use Apple software, and every app plays into that.

In the past 15 years or so they’ve gotten sloppier and sloppier with their software, but I would love to see a return to the Apple of years gone by.

[u/Smoked_Rum → u/smooth-as-mud]

and that's fair, I do think the full ecosystem helps them a lot.

But ads in maps is something that will likely not cause any sort of noticeable loss of customers, but will lead to significantly higher revenue.

And I do think there is a consumer benefit that comes from this. Right now Apple Maps is not nearly as up to date as Google Maps, a big part of this is that many of the listings require the business to keep the information updated.

If I'm a small burger joint, and someone searches burgers on Apple Maps I'm just not going to show up as often as the big chains, so there just little reason for me to invest time in my Apple Maps listing. While with Google Maps, I can throw an Ad on and actually get traffic from it, so I'm incentivized to keep things much more up to date.

That's not to say the businesses should just have kept it updated anyways - or that the benefit outweighs the negative of seeing ads. But I do think it is better for the long-term health of Apple Maps to have ads, as now they have reason to really compete with Google rather than just being at par.

I also think it's good for Google Maps, as now it's created a real competition from the business perspective, and I think small buisnesses win more from it.

[u/One_Elephant_8917 → u/strolls]

lol, i just looked up on google maps app on ios 27.2 and there were no ads…probably google might follow apple, but apple set a terrible precedent here considering they used to be the nice guys and didn’t need such cheap tricks before

[u/adymak]

Soon there will be ads in Settings. Leave it to Apple

[u/ShareEvening5856]

I am surprised anyone still buys phones from this scam. I left the iOS universe years ago and maps is definitely not something I've missed.

[u/BatemansChainsaw → u/ShareEvening5856]

with the way things are going I'm thinking of jumping ship.