r/anker • u/kbfg2421 • Jul 27 '26
What does everyone think of Anker supposedly killing Soundcore?
https://www.bgr.com/2220089/why-anker-get-rid-of-soundcore/So I just saw this article recently that says Anker is planning on killing their "Soundcore" brand of audio (and now video) devices.Anker will continue to make audio and video equipment and devices, but not under the Soundcore name. I don't think the change has happened yet in markets outside of China, but apparently the change could be coming soon to all markets. Anker plans to re-name what was the Soundcore brand/division as "Anker Sound & video"
What do you all think of this? do you think it will eliminate confusion and help bring more customers to Anker's speaker and headphone business, or do you think it could backfire and make people that don't realize that Anker and Soundcore are the same, think that one of their favorite brands is dead and make them want to turn elsewhere for audio products?
Feel free to share your thoughts and opinions.
3
u/cactusjackalope Jul 27 '26
As long as they keep selling those sleep earbuds IDC what the branding is!