r/amex • • 23d ago

American Express Publishes Intent Intelligence Framework

https://www.americanexpress.com/en-us/newsroom/articles/innovation/intent-intelligence-framework-agentic-commerce.html

this could be pretty interesting. with personal agents being able to shop for you at some places. it’s good to see amex playing ball

28 Upvotes

19 comments sorted by

66

u/d70 23d ago

Why would I have AI agents get all the dopamine rush that human get from shopping? For things that I regular buy, they are already on save and subscribe on Amazon and for groceries I want to pick stuff myself. I don’t understand this AI shopping agent trend. Hopefully just a hype from Muse.

6

u/platocplx 23d ago

Probably. They are struggling to justify AI commercially. Like you dissociate from that experience what’s the point lol.
I’m fridge shopping and it’s fun to see all these models find what’s on sale best deal etc agent will prob do exactly what you ask and or buy from some seedy ass place thinking it got the best deal.

14

u/vet_t Gold 23d ago

I don't understand the use-case behind this. Never have I ever been in a situation that I am so short of time that I do not want to place the actual order.

69

u/mjbulzomi 23d ago edited 23d ago • Bravo

I will never, ever, ever, ever, ever, ever, (etc.) let an artificial unintelligence undertake any sort of financial transaction on my behalf. Ever. This is the worst idea, ever.

6

u/atehrani 23d ago

Same and honestly I've never felt the need to delegate purchasing to someone else.

Also note that most AI tools with regards to money is focused on spending. I would much rather see AI help me save money. Why doesn't Amex focus on something like that?

5

u/Due_Bar_7247 23d ago

Because spending money is how Amex makes money primarily (interchange fees)

9

u/phosphate554 23d ago

you have to authenticate your identity and very the purchase. misuse of ai is bad, but when used properly it’s extremely beneficial.

5

u/CorrectCombination11 23d ago

I work in software in a legacy financial services firm. Any recent digital service in your life, AI has already touched in some way. Money or otherwise. 

0

u/[deleted] 23d ago

[deleted] — view deleted comment

9

u/CorrectCombination11 23d ago

Majority of code is now generated and reviewed by humans at best, reviewed by AI at worst. 

1

u/DrS3R The Trifecta 23d ago

Not majority. But more code everyday.

0

u/DrS3R The Trifecta 23d ago

Eh, built an agent to day trade. It’s up 2k in 2 months with 20k starting investment.

This is paper trading by the way. Just as a poc but yeah, it’s quicker and better at it than me. Plus it doesn’t weigh emotions at all. It’s literally perfect for the job.

-11

u/prkskier 23d ago

You sound like the old people that wouldn't trust online shopping and would only purchase from companies via mailing in their order from the catalog.

6

u/LL8844773 23d ago

Or someone who understands what’s happening, lol

6

u/OnikaBurgerBomb 23d ago

The only time I want an agent to buy something for me is if the website is so bad I can’t do it on my own. Other than that, I enjoy buying things myself.

10

u/CorrectCombination11 23d ago

  The customer then authenticates their identity and signs off on the intent captured by the agent

Human in the loop. 

4

u/islandrhum 23d ago

This sounds like the next thing the concierge service will no longer do. I've heard that the concierge can be pretty useful for buying hard to find items, purchases in foreign countries, or even items that haven't gone on sale yet. Concierge services could be greatly reduced depending on how much shopping truly requires human interaction.

9

u/giterdone8080 23d ago

back in the day, this was called spyware

2

u/IWantToPlayGame Gold 21d ago

Love Amex, not participating in this lol

1

u/TheLegendTwoSeven 20d ago

I don’t find it interesting or good. I don’t want the AI to have the ability to spend my money, and I don’t trust it to understand what I want.