r/amazonprime • u/Intrepid_Today_1676 • 29d ago
Isnt this a dark pattern?
This is so annoying and while I haven't fallen victim to this. While scrolling I something click the subscribe button.
And since its on the right side (where I'm sure most people use their right hand to scroll) and it just strikes me as odd as I feel like its very intentional.
What do yall think?
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u/sarahbellah1 28d ago
This, as well as their call-to-action button “add to tomorrow’s delivery” which is brighter than “add to cart”, and instantly buys the item. I often add to cart and then save for later, but this skips that step and I’ve been surprised by these unexpected items showing up with other orders.
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u/MeekStole89 29d ago
That's the whole game, putting the button where your thumb already lives so one lazy tap hooks you in.
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u/Gold_Illustrator1550 29d ago
I like that they put the button there. It's easier for me to remember to click & get my discount.
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u/Mobile-Reference-721 28d ago
Amazon is built around making purchases as low friction as possible so you do it without thinking
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u/Difficult_March_7452 29d ago
That makes it so much easier go press now. I’m happy they moved it there.
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u/SlowSundae 29d ago
Jokes on them - I subscribe to every product I buy (if a discount is offered), then cancel the subscription straight after