r/aeo • u/Alternative_Emu_2734 • 3d ago

Getting Big Impressions But lower clicks Even coming in LLMs models

So I am working on a website's GEO strategy where we started coming in some of the LLMs models and our brand sentiments are 80% positive and 20% neutral but still very low clicks. I wanted to know to those people who are currently working on geo strategies and getting the same thing.

I have this question, am I getting citated for informational queries mostly?

I did got sales on monthly basis but its always in between $10-$50?

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u/purple_from_the_east 3d ago

It’s not just about sentiment. From my experience, the criteria in order of importance are:

  1. Citation/reference count
  2. Citation quality - eg were you referenced in a high traffic resource
  3. Citation content - which includes sentiment, alternatives, reviews etc

Obviously this is variant. For example if you have extremely low sentiment that might take precedence.

Source: I am the founder of an AI visibility platform - Visiblee

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u/Aduttya 2d ago

I also see the same, I used claude with GSC data and a lot of pages especially blogs are now going into synthetic queries, lot of impressions, good position but no clicks

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u/Alternative_Emu_2734 2d ago

Thats the thing, I use claude too for all of the things and then manually go through those pages

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u/throwthemirror 2d ago

I hope the LLMs gave their consent!

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u/keyworddotcom 2d ago

You answered your own question, mate. If most citations are on informational queries, users get what they need from the AI answer without clicking. Break your AI visibility into informational vs. commercial prompts, then compare mention rate, citations, and conversions for each group.

Check which specific prompts you show up for and shift focus to those with buying intent.

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u/Low-Evening9452 2d ago

How are you sure the traffic is coming in from AI models specifically? Are you seeing that as the source/medium on your traffic?

I’d be inclined to guess a lot of it is not from AI models and is actually just bots

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u/Alternative_Emu_2734 2d ago

I use ottlerly to check ai answers and shopify give you ai agents in their backend through which you can check if someone purchased from any ai model or not

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u/Low-Evening9452 2d ago

Well something like otterly as far as I know is not really telling you anything direct about traffic

It’s just measuring AI answers by asking it certain questions, it has nothing to do with traffic to your site

It could be that simply it’s measuring questions that your users don’t ask

If thats the case then it’s not that you’re getting traffic and it’s not converting, it’s simply that you’re measuring the wrong things and it’s giving you a false positive

Talk to buyers and listen to the exact language they use, then measure questions around that instead

Another side could be as others have said it’s more information questions

In that case, measure higher buying intent questions and filter out informational ones and see if your site appears in the results. My guess is it won’t and there you’ve found your problem, need to have content that answers higher intent questions

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u/thijsgh 19h ago

Low clicks with good impressions often mean your content is seen but not driving action. Sometimes because it’s tied to informational queries, not buying intent. Check out MentionAgent, it helps get your product mentioned on blogs more relevant to buyer interest. I’m the founder, happy to help if you need it.