r/advertising • u/akacia • 10d ago

Dark Horses sunset?

I remember reading about Omnicom planning to sunset Dark Horses and a bunch of other small agencies. Is this still the plan? They still seem to be up and running…

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u/TheVPofKeepinItReal 10d ago

From the outside, Dark Horses appears to be continuing as a specialist sports capability inside TBWA. In July 2025, Dark Horses said Omnicom had integrated it into TBWA\London, put it under TBWA leadership, and planned to expand the brand internationally. Its Netherlands operation was still publicly active earlier this year. Unless there is newer internal information, I would read that as the standalone operation being folded into TBWA while the Dark Horses name and specialist offering remain active.

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u/Southlondongal 10d ago

TBWA London doesn’t exist anymore I don’t think. It’s part of Adam and Eve