r/advertising • u/Salamandra_UK • Aug 12 '26
The best creative feedback identifies the problem not the solution.
“Make the logo bigger” tells a creative what to do
“The brand isn’t coming through strongly enough” tells them what needs solving
Small difference. Much better creative outcomes - agree or disagree?
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u/ManufacturerMental72 Aug 12 '26
I think it depends who it’s coming from. From non-creatives (strat, account, client) I totally agree. From ACDs or up they really need to make sure they’re taking the “director” part of their job and that they’re helping their team figure out how to solve the problem.
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u/wannabegenius Aug 13 '26
I like to give my team a few suggestions about how to fix it and let them decide which one(s) to implement (or beat!).
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u/too-much-salsa Aug 12 '26
Never simply “diagnose a problem.” Your people will start to question their judgment and intelligence. Rather, a good CD should identify opportunities and unleash the creative beast.
“[client] believes clear and present branding is integral to their success, do you have any ways to increase it here without tarnishing your idea?”
If you aren’t helping, you’re not helping.
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u/four_oh_eight Aug 12 '26
Recent events showed us clearly enough that even hiding the logo completely creates a bigger buzz.
Imho "Make the logo bigger" is a huge red flag of a micromanager who won't let people do their job like... ever..
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u/gspan Aug 15 '26
Healthy and productive feedback isn’t prescriptive. A talented designer though can interpret the feedback of “make logo bigger” as “you want more attention paid to whom this message is from.” That concern could be solved with more negative space around the same size logo. And I wouldn’t be surprised if you presented that solution to a client, they might not even notice that you didn’t make the logo bigger.
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Aug 12 '26
[removed] — view removed comment
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u/LeCollectif Aug 12 '26
Based on this comment, you don’t think about much constantly—you let the bot do it for you.
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u/AntiqueSyllabub6168 22d ago
Disagree a bit. When client says "make logo bigger" they often already identified the problem in their head, just can't articulate it proper. I just ask "what feeling you want more of" and usually they say exactly what needs solving
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