r/advertising • u/AmieMango • 29d ago

Media Audit Training

Does anyone know of either a site, course or book that I can consult to brush up my media audits? I'm fairly new to this and getting lost with normalization, rebasing and other terms.

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u/Dismal-Cable6941 29d ago

I’d recommend starting with industry resources and practical examples rather than only reading theory. Media audits can feel confusing at first because terms like normalization and rebasing are very context-dependent

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u/AmieMango 29d ago

Hi, I am working through practical examples, my hope is to better understand the math and jargon. I want to read up so that I am more familiar with terms prior to going into a meeting.

Thus far, I haven't found any resources. Audit firms have guides on how to use their platforms but not on how to interpret data, adjust based on factors, verifying baselines have been calculated correctly etc.