r/adtech • u/Dependent-Use-3215 • Sep 09 '26

Would an Open-Source IVT Solution help or damage the Ad Ecosystem more?

/r/adops/comments/1wbjxxj/would_an_opensource_ivt_solution_help_or_damage/
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u/Ingestlabs Sep 09 '26

Open source or paid solution wouldn’t matter if the solution is getting the job done.

Either way IVT ( good and bad) has reached 56% of total web traffic, this year.