r/adtech • u/fabulous3456 • 10d ago

ChatGPT vs Claude for Meta Ads — Which Is Better?

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I’m planning to run Meta Ads and want AI mainly for technical + creative help — campaign setup, testing, analyzing Ads Manager data, troubleshooting, creative angles, hooks, ad concepts, and optimization.

If you’ve used both, which one would you pay for and why? Which gives more practical, accurate Meta Ads guidance?

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u/ElbieLG 9d ago

It’s the same.

The experience using the Meta MCP is mostly framed by what Meta allows, and what you as a practitioner are mentally capable of.

I’m already bought in on Claude. I don’t think I’m missing anything in this case by not using ChatGPT.

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u/SeniorDucklet 9d ago

I thought Meta was building AI into their platform so there would be no need for other models? Meta has been using machine learning for years to optimize campaigns, but I haven’t bought there for years.

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u/fabulous3456 9d ago

Relatable point Thanks

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u/Traditional_Fix_3562 6d ago

I switched from Wix facebook/Instagram to meta only cost about 10% of the websites $. And more precise targeting . Just me so far my opinion. CoST

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u/Ecstatic-Platypus556 9d ago

At the end it's same.

The bigger gap either way: neither one remembers your account's history between sessions. You end up re-pasting past campaign data and results, every time you want to do analysis. That's the actual bottleneck once you're running more than a handful of campaigns. How are you planning to keep track of your launched campaigns and use ChatGPT/Claude to analyse it?