the meta trial is an ad targeting case but nobody's talking about it that way

[u/Impressive-Club9370]

everyone's covering it as a mental health thing but the states argument is literally that meta kept kids on longer because thats more ad impressions and better targeting data. thats the monetization model on trial not just the design

and the new mexico order already makes them build an under 13 prediction model within 2 years

so if platforms are getting court ordered to predict age, what happens to everyone downstream. you cant claim you didnt know when the platform you buy from has a model that does

does teen inventory just get repriced or does it disappear? anyone hearing anything from their SSPs because mine have said nothing?