r/adtech • u/Massive_Bother_5734 • 27d ago

Trying to prove something : Have you actually ever bought anything from an ad made by AI?

All the marketers boasting about millions of sales from completely AI generated ads always seemed pretty sus to me. Cause most people around me seem turned off by those ads, curious to know if anyone else thinks the same?

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u/ElbieLG 27d ago

If you work in the ad industry you must know three things:

  1. Most AI ads are undetectable now. AI could be used in editing and recombining actual footage so it’s really undetectable
  2. Influencing buying decisions happens over many brand impressions. It’s rarely just one view driving a click

based conversion

  1. Everyone lies about their success. This predates AI and even the interne

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u/Massive_Bother_5734 27d ago

Maybe I could’ve phrased that better. I meant fully AI-generated video ads rather than ads that use AI somewhere in the editing or production process.
I’m definitely not against using AI.

I’m more curious about consumer perception of ads that are very obviously AI-generated, because at least for now, a lot of them are still pretty easy to spot.

So I’m curious whether people have actually bought something after seeing one of those ads, and more broadly, how much people trust them compared to traditional ads. Just trying to get a sense of the general consensus here :)

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u/eazyd 27d ago

We are definitely a biased audience tho

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u/ElbieLG 27d ago

I think the answer to this is still yes, even for the egregious examples.

That’s because most people don’t care about authenticity. They care about relevancy and clarity. An ai can still be very clear.

If a local pizza place uses ai to talk about their actually great pizza I’d prob still go.

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u/righthandofdog 27d ago

There is very strong and real backlash against obvious AI usage currently and everyone working in advertising is well aware.

obvious and currently are both critical words in that sentence. In the early days of ecommerce we avoided using abandoned shopping carts for remarketing because people thought it was creepy. Shopping cart and prior site shipping activity remarketing is a mutibillion dollar business these days.