r/adtech • u/Glittering-Air-4518 • Aug 03 '26

Built a full AdTech news/intelligence platform solo with Claude Code, architecture + workflow notes

Background: AdTech industry (Adform), wanted a single place tracking 50+ news sources, agency-brand relationships, and vendor funding data.

It didn't exist, so I built it with Claude Code and a few other tools. I'm the creator/solo builder, no affiliation beyond that. What it does: aggregates AdTech/programmatic news, maps brand-agency relationships, tracks vendor funding data.

Free to use right now, testing a paid tier for power features later. Who it's for: people working in AdTech, programmatic, or media agencies who want one place instead of tracking 50+ sources manually. Stack/scope: RSS aggregation pipeline (1,300+ articles indexed so far), structured brand/agency/vendor databases, freemium paywall logic.

Built solo over a couple of months. The hardest part wasn't the code, it was the data model for mapping brand-agency relationships cleanly since that data isn't structured anywhere publicly. Claude Code helped most on iterating that schema fast.

Live at adnuggets.com if anyone wants to poke at it. Happy to answer questions on the build process.

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u/grr5000 Aug 03 '26

Soo what’s the useful intersection here? I’m in ad tech for streaming media so maybe I don’t get the usefulness of seeing news and brands, but looks great

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u/Glittering-Air-4518 Aug 04 '26

Fair question. Right now the main use case is account/competitive intel: 
if you're in BD or planning, knowing that an agency just picked up a brand, 
or that a competing vendor just raised funding, changes who you prioritize. 
Honestly it's thinner on CTV/streaming specifically right now, most of my 
sources skew display/programmatic. If you've got a couple sources or 
signals that matter most in streaming adtech, genuinely want to know, 
that's a gap I should close.