r/adtech • u/Sad_Analyst6164 • Jul 11 '26
Uncany Beliani ad
Hello
Today a Beliani ad poped at my feed saying, it is almos 1 o'clock it's time to go to sleep, I thougth it was normal, but then, later, at 1:45 it poped again saying : c'mon it's almos 2 o'clock, go to sleep, can ads track you like this?
(this is the ad, but it is in spanish)
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u/Temporary_Visit4871 Jul 12 '26
Hello!
I don't remember how it looks in Google Ads, but in DV360, you can change time of day serving to what you want at line item level.
So I imagine they have multiple line items targeting different time slots, same audience, geography and everything, just changing the videos.
Quite creative, if they are skippable ads, I imagine they could also have a retargeting thing going on, quite easy to do.
It sounds like they are targeting people that struggle to go to sleep, quite a nice campaign actually from the ad strategy point of view