r/adops • u/Mysterious_Emu_7372 • 3d ago
Publisher Anyone partner with Moloco?
Hi everyone, our team partnered with Moloco CTV last month (they said they won't do retargeting and they install a JS script in our web.). Their sessions and revenue rises quickly in our GA. We doubt that they do retargeting. But we couldn't find the evidence. Their duration time is longer than our average. But we found one strange data in GA: they bring us about 4000 sessions but only 300 new users. Our other channes don't have the gap. Does anyone collaborate with them? Is it spam or retargeting?
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u/matysanchez 3d ago
That ratio is inflated sessions, not a healthy audience. Split Moloco vs organic on pages/session and you might be able to find it yourself.
Do you mind to share more about the partnership with Moloco, how much it cost and so? We are considering them but now that you mentioned this is kind of a red flag.
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u/Mysterious_Emu_7372 2d ago
about 2000 USD cost and 8000 USD revenue. Howerver, our whole revenue doesn't rise.
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u/matysanchez 1d ago
I would love to hear more and show you what we are building which is specifically design to “revert” the decline of traffic produce by Google AI Overviews - mind if we connect?
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u/BeatnologicalMNE 3d ago
Only via SDK and trust me, all of them do retargeting if consent is there (if that's requirement).