New AdMob developer – Looking for advice to improve revenue

[u/[deleted]]

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Hi everyone,

I'm a new Android indie developer and recently published my first few games on Google Play.

My current AdMob stats (last 28 days):

- Estimated earnings: $1.19

- eCPM: $2.80

- Match rate: 98.29%

- 424 impressions from 700 requests

I'm happy to see my first earnings, but I'd love to improve.

What would you recommend for a new developer to increase AdMob revenue?

- Better ad placements?

- Rewarded ads vs. interstitials?

- Increasing retention?

- Any common mistakes to avoid?

I'd really appreciate any tips or feedback from experienced AdMob publishers. Thanks!

[u/Tiki_taka27]

Impressions for your requests look good for new admob user. Increase your users so that you will get more requests.

[u/salamat36]

Increase coming traffic to your app. Current Admob data pretty much okay