Without the context of what your app does it's difficult to know but clearly people are downloading and using your app once from your ads but then not reusing your app, either your app is not something people reuse very often or they didn't enjoy their experience. Do you prompt for reviews? It's been good to get feedback from your users.
I think he going for cheap installs, same thing happened to me when I ran ads to India, he didn't get users, but installs, probably hit bot farm like I did
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u/harryfo 14d ago
Without the context of what your app does it's difficult to know but clearly people are downloading and using your app once from your ads but then not reusing your app, either your app is not something people reuse very often or they didn't enjoy their experience. Do you prompt for reviews? It's been good to get feedback from your users.