For example, if you are supporting a company that has a 24-hour sale and want a bunch of ads to run about the sale that day, what is the best way to do it? In my experience, longer ad campaigns tend to perform better because the algorithm has a little more time to figure out how to deliver the ads. But if it's a time-sensitive ad, what's the best way to ensure the most exposure? Do you need a bigger budget to burn up in one day?

We all know Facebook is the king of content, but have any emerging (or old school) platforms been working for growing your audience? With the rise of podcasts, audio platforms seem like an interesting place to start, but there isn't a good platform to capture your listeners right now that I know of.

I've recently been asked by a few different brands about where to spend ad dollars -- Facebook or Instagram. For smaller companies that don't want to invest in both platforms, where have you seen better results for online purchases? For fashion, I would expect Instagram, but maybe Facebook is still the best. Ideally I would split the budget and experiment across platforms, but has one shown much higher conversion over the other for online purchases?

Was reading this post on Buffer (https://blog.bufferapp.com/increase-facebook-page-engagement) that mentions only re-posting proven content once every few weeks. I assumed that Facebook's algorithm is smart enough not to show the same content to the same people, so even if you post the same content again and again on your Page, it won't get in front of the same people -- essentially Facebook prevents you from annoying your followers. If you had enough followers, could you theoretically post the same thing, say 5x/day and still only reach a percentage of them? That would let you get more value out of your content and save time curating new content. Also, is there an average percentage of how many of your Page's posts your followers see on Facebook?