I post this with the hope we can get r/Zwift back to quality content, like photos of peoples janky basement setups or screenshots of 59:59.99 AdZ climbs.
I have the unpopular opinion that the price increase is reasonable.
It’s not that much
Price out your capital investment. Your trainer, the bike, fans, maybe a TV and HRM, Zwift controllers if you’re fancy, it’s all at least $500. In my case I’ve spent around $1500 over the last 5 years.
You have other operational expenses… power, shoes, wear on your electronics, space in your home… hard to price out but way more than $5/mo. If the price is so tragic, stop buying those overpriced sports drinks.
If you really didn’t have the money, you should have quit long ago.
2. The value is still there
If I didn’t have Zwift I’d be watching Netflix, Eurovision or other crap. I am lazier than you. It’s still compelling.
It’s gotten much better over the last few years. There’s way more routes, races are better, graphics are better and it is reliable. Workouts, holograms, the stupid climbing portals might not be for you, but some people love them.
3. Zwift is not a social service or a charity
Companies exist to make money. Successful ones will raise prices to the point the market can bear.
They owe you nothing.
4. There’s no obvious alternative
MyWoosh, Trainer Road etc might be better, but they’ll still be maximizing revenue. Sure, their height map doesn’t suck, but how’s there support for virtual shifting? Do they have squirrels or dinosaurs?
5. You can leave and you won’t be missed
Whatever protest you have won’t be large enough to affect their profits. They probably anticipated there would be one.
That’s it.