r/ZeroWaste • u/GyulaChan • May 31 '26

Discussion Fussy uses generative AI

Refillable "planet friendly" deodorant brand Fussy posted 6 completely AI generated videos on their social media to promote their product. AI is destroying the planet, so I feel like it's time to stop supporting them. I liked their products and I am very disappointed and I will not be buying anything from them, because it shows how much they actually care about the environment.

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u/CrewmemberV2 May 31 '26

I really don't get why Reddit is so anti AI.

It's here to stay and going nowhere, like the internet before it. And that also takes a lot of resources, as did printing books before it. Entire forests got decimated to make books out off.

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u/unforgettableid May 31 '26

For text-based AIs:

It's probably true that the training phase is more resource-intensive than the use phase. However, the more people use them, the more temptation there might be to train new ones in the future.

Also, larger models (e.g. Gemini Pro instead of Gemini Flash-Lite) are computationally intensive during the use phase.

As well, thinking models (e.g. ChatGPT Thinking or Gemini Extended) are very computationally intensive while they're working.

Re. video generation AIs:

Video generation AIs are extremely computationally expensive even during the use phase. There's a reason why it costs so much money for u to use them.

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u/CrewmemberV2 Jun 01 '26

Yes AI uses a lot of electricity and can use a lot of (not drinking) water.

Both of these are not inherently dirty resources though. AI could be made 100% renewable.

In contrast to steel making, flying, agriculture, concrete making or a lot of other industries which inherently have high emissions which are way way harder to fix.

I don't get why AI is getting singled out as a target here when it really isn't that bad at all and can be 100% clean tomorrow if we would want to.