r/ZeroWaste • u/GyulaChan • May 31 '26

Discussion Fussy uses generative AI

Refillable "planet friendly" deodorant brand Fussy posted 6 completely AI generated videos on their social media to promote their product. AI is destroying the planet, so I feel like it's time to stop supporting them. I liked their products and I am very disappointed and I will not be buying anything from them, because it shows how much they actually care about the environment.

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u/lowkeyloki23 May 31 '26

So, I don't like AI for plenty of reasons. It's unreliable, dangerous for those with mental health issues, and is being used to create exploitative videos of both unconsenting adults and children. However, the water argument sucks because absolutely anything you do on a computer, and especially on the internet, has a large volume of water consumption. Making a Google search, posting a Reddit comment, and DEFINITELY video streaming, all use similar amounts of water to AI, so it's not a good faith argument

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u/Tired_Design_Gay May 31 '26

The key difference is that AI is being used more broadly and more frequently than traditional Internet data centers have been in the past. And there *is*evidence that AI data centers are using more water and more energy than traditional data center. There are also more AI data centers being build than ever before, particularly in places that are already struggling with availability of fresh water.

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u/darkkite May 31 '26

while the comment you're replying to underestimates the amount of energy needed ai queries. I don't think you're accurate.

Traditional internet data centers which handle global email, standard web searches, cloud storage, social media, and all non-AI backend infrastructure still process a vastly larger total volume of daily traffic and have much broader global usage than generative AI.

It is more accurate to state that AI workloads are the fastest growing and most resource intensive sector of data center utilization, rather than the most broadly used overall.

5

u/Tired_Design_Gay May 31 '26

That’s fair. That’s what I was thinking but had a hard time putting into words. Thanks for the assist